Product Marketing Team Lead

Committed and with passion for precision we create digital reality solutions combining sensor, software, and autonomous technologies to empower a sustainable future. At Leica Geosystems, part of Hexagon, we create solutions that make our world smarter, safer, and more connected. We're looking for an experienced and hands-on Product Marketing Team Lead to guide a team of product marketers and turn marketing strategies into measurable business impact. In this role, you will be the link between strategy and execution – equally comfortable developing go-to-market plans as you are rolling up your sleeves to make them happen.Product Marketing Team Lead (f/m/d)Heerbrugg%This appeals to youLead, coach, and inspire a team of Product Marketing Managers; provide clear direction, foster collaboration, and encourage professional growthShape and execute go-to-market strategies for products and portfolios in close collaboration with product management, sales, and demand generationDevelop clear and differentiated product positioning and messaging that resonate with customers and align with business goalsActively contribute to marketing deliverables and campaigns – from launch planning to content creation and sales enablement Align marketing priorities with strategic objectives across divisions and global teams to ensure consistent impactSupport sales with enablement tools, insights, and materials that help drive customer engagement and conversionMeasure success using defined KPIs, analyse results, and continuously improve marketing performance based on dataManage the team's annual marketing budget and ensure resources are allocated effectivelyStay close to the market, customers, and technology trends to guide positioning and messagingBe present in Heerbrugg three to four days per week to lead and empower your team on site This is youAt least 5 years in product marketing within a B2B technology environment3+ years of experience in a leadership or team lead positionStrong understanding of go-to-market strategies, product positioning, and customer-driven messagingHands-on mindset – you enjoy execution as much as strategyProven experience supporting and enabling B2B sales teamsAbility to manage multiple projects and priorities in a fast-paced environmentStrong analytical and problem-solving skills with a data-driven mindsetExcellent communication skills with the ability to simplify complex technologyFluent English; German proficiency is an advantageWillingness to work on-site in Heerbrugg 3–4 days per week to stay close to your team and the businessWe offer youFlexible annual working hours based on a 40-hour week, with 100% employmentVacation entitlement: 25 days from the age of 20, 27 days from the age of 40 and 30 days from the age of 50Hybrid working modelBonus system and extra-mandatory pension fund contributionsIndividual training opportunities (internal and external)Relocation serviceVarious discounts (Health, Car, Entertainment and much more)Employee eventsFlat hierarchy structureWarm and international corporate culture based on respect and cooperation you can find more information about us as an employer.About usHexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment Flexible working models allow you to ideally combine work and private interests. Leica Geosystems AGHeinrich Wild StrasseCH-9435 HeerbruggJob-ID: szhu2w5s