Head of Marketing

Vor 2 Tagen

Zürich, Zürich, Schweiz MyBikePlan Vollzeit CHF 120'000 - CHF 180'000 pro Jahr

As
Head of Growth
, you are directly responsible for
how many bikes we sell
— this is your North Star. You will own the volume growth target (e.g., +20% in 2025) and develop the strategy and execution plan to get us there.

You are not just leading marketing or sales — you are owning the
entire growth engine
, across performance marketing, branding, website UX, A/B testing, CRM, sales process optimization, and new business initiatives.

You report directly to the
CEO
and are part of the
executive leadership team
. Your job is to ask and answer and execute the most important commercial question in the company:

"How do we sell more bikes next quarter, next year, and beyond?"

Tasks

Your Core Responsibilities

  • Own and hit the purchase targets:
    You are accountable for the number of bikes sold — across online, showroom, and other channels.

  • Define the growth strategy:
    You create a commercial roadmap for the next 12–24 months and drive it across the business.

  • Run and scale performance marketing:
    You manage our Meta, Google, and other digital campaigns with clear ROI targets.

  • Continuously improve website conversion:
    You work closely with design and tech to optimize our website UX via A/B tests and CRO.

  • Develop new channels and initiatives:
    Whether it's referral programs, partnerships, influencers, or new product categories — you test, validate, and scale.

  • Build and lead your team:
    You lead a multidisciplinary team across marketing, design/UX, and sales operations — with a clear focus on delivering commercial outcomes.

  • Use data to drive decisions:
    You define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action.

Requirements

  • Have
    7+ years of experience
    in growth, performance marketing, commercial strategy, or ecommerce leadership — ideally in a high-growth B2C/D2C environment.

  • Have
    end-to-end ownership of commercial performance
    — from acquisition to purchase.

  • Think in numbers: CAC, LTV, ROAS, SQLs, CVR — and use data to drive strategic bets.

  • Know how to lead cross-functional growth: you've run teams that blend marketing, UX, and sales execution.

  • Are a builder at heart: you're not here to run a playbook — you're here to write the next one.

  • Are excited by autonomy and accountability: you want a leadership seat, not just a management title.

Benefits

  • Impact:
    You'll be the commercial architect of one of Switzerland's fastest-growing e-bike companies.

  • Autonomy:
    You get to shape your team, your budget, and your strategy — and actually execute it.

  • Leadership:
    You report directly to the CEO and help steer the company at the executive level.

  • Growth:
    We're already performing — you'll get the tools and support to scale us further.

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