Senior Lead

LOCATION: ZURICH

We are looking for a temporary cover to step in as Global Senior Lead – Paid Search, to lead our global search strategy across performance, operational excellence, and innovation.

During this contract, you will manage our transition to a hybrid operating model, blending the strengths of our in-house team with agency expertise while ensuring efficiency, growth, and innovation in this critical channel.

• Own and evolve the global Paid Search strategy, balancing long-term innovation with short-term impact across categories and regions.

• Lead the transition to a hybrid operating model, managing agency relationships to deliver executional excellence and innovation, while partnering with regional teams to ensure local relevance, responsiveness, and optimization.

• Act as the global orchestrator for Paid Search, setting direction, enabling operational excellence, and aligning regional teams, vendors (Google, Microsoft), and media agencies around a shared vision and clear KPIs.

• Support business growth and profitability, partnering with the Head of Acquisition and Regional Heads of Digital Media Strategy and Planning to align on budgets, unlock opportunities, and drive Paid Search's contribution to the broader DTC P&L.

• Collaborate with Tech and Data teams to shape the AdTech roadmap, enable CDP integration, and leverage analytics for smarter bidding, targeting, and optimization.

• Define and govern a global test-and-learn agenda with cross-functional workstreams, ensuring experimentation is aligned with business priorities and insights are scaled.

• Drive accountability through transparent reporting, regional scorecards, and continuous learning loops to elevate both global and local execution.

• 7+ years of experience in Paid Search, with proven success leading programs in performance marketing or ecommerce-driven businesses, ideally across multiple markets.

• Experience leading or transforming operating models (in-house, hybrid, or agency).

• Deep expertise in Google Ads, Microsoft Ads, product feeds, SA360, and performance analytics platforms.

• Strategic and analytical mindset, with a track record of driving performance through testing, automation, and operational excellence.

• Strong stakeholder management skills confident working with regional teams, media agencies, tech partners, and cross-functional internal teams.

• Comfortable navigating complexity and ambiguity, with a focus on action and results.

• Strong people leadership skills – able to inspire, coach, and grow a high-performing team.

Reporting into the Global Head of Acquisition, this leadership role is responsible for setting the global Paid Search roadmap, aligning internal teams, agency partners, and key platforms (Google, Microsoft), and ensuring we evolve with consumer behavior, platform innovation, and business priorities.

Just by the banks of the Limmat you'll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

Förrlibuckstrasse 190,

8005

Switzerland

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

We want to set everyone up for success, so here's the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.