Head of International Marketing

vor 24 Stunden

Biel, Bern, Schweiz Swatch Group Vollzeit
Description du poste

Marketing Strategy - Definition and development of the global marketing and communication strategy in line with the brand's identity and business goals - Planning and execution of 360° marketing campaigns supporting product launches and brand milestones - Management of the global marketing budget at HQ, with efficient allocation of resources and alignment with strategic priorities - Oversight, validation, and coordination of local marketing strategies and budgets across affiliates and international agents. Strategic guidance, operational support, and performance monitoring to ensure consistency and impact worldwide Strategic Partnerships & Sponsorships - Identification, negotiation, and development of strategic partnerships and sponsorships aligned with brand positioning and communication objectives - Creation and implementation of integrated communication concepts tailored to each partnership to maximize brand visibility and storytelling - Contract negotiation and implementation in collaboration with the legal department Communication - Development and evolution of corporate identity and design (CI/CD), ensuring consistent brand expression across all touchpoints - Supervisor of creative processes and content production with agencies, including shootings and campaign asset development - Review and approval of marketing materials from affiliates and agents to ensure brand consistency and quality standards - Coordination and distribution of the monthly global B2B marketing newsletter Team Leadership - Leadership of the HQ marketing team including project supervision and cross-functional coordination - Provision of coaching, strategic direction, and performance development for individual and team growth -Management of HR-related tasks such as recruitment, evaluations and interviews, and administrative tasks

Profil

Leadership Quick learner and creative Proactive and who likes to take initiatives Independent

Compétences requises


• Excellent organizational skills, observation of deadlines
• Customer oriented
• Flexible
• Knowledge of the watch/luxury business
• Experienced in marketing management, international company is a plus (5-10 years)

Langues
  • Proficient in English with good knowledge of French or German

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