head of international marketing

Vor 3 Tagen

Biel, Bern, Schweiz Swatch Group Vollzeit CHF 80'000 - CHF 120'000 pro Jahr

INTRODUCTION DE LA SOCIÉTÉ

Fiable, précis, innovant : depuis plus de 130 ans, Certina se consacre à l'horlogerie suisse exigeante. Nous misons sur des finitions de qualité, des techniques modernes - et un véritable esprit sportif. Et nous n'entendons pas seulement par là des performances athlétiques de haut niveau. Il s'agit aussi de fiabilité, de durabilité et d'ouverture à la nouveauté.

Pour répondre à ces multiples exigences, tous les garde-temps Certina sont soumis à des critères de qualité stricts. Ils se reflètent dans le concept DS de "double sécurité", d'une robustesse sans compromis, mais aussi dans le label d'origine et de qualité "Swiss Made" qui distingue toutes les montres de la collection.

DESCRIPTION DU POSTE

Marketing Strategy

  • Definition and development of the global marketing and communication strategy in line with the brand's identity and business goals
  • Planning and execution of 360° marketing campaigns supporting product launches and brand milestones
  • Management of the global marketing budget at HQ, with efficient allocation of resources and alignment with strategic priorities
  • Oversight, validation, and coordination of local marketing strategies and budgets across affiliates and international agents. Strategic guidance, operational support, and performance monitoring to ensure consistency and impact worldwide

Strategic Partnerships & Sponsorships

  • Identification, negotiation, and development of strategic partnerships and sponsorships aligned with brand positioning and communication objectives
  • Creation and implementation of integrated communication concepts tailored to each partnership to maximize brand visibility and storytelling
  • Contract negotiation and implementation in collaboration with the legal department

Communication

  • Development and evolution of corporate identity and design (CI/CD), ensuring consistent brand expression across all touchpoints
  • Supervisor of creative processes and content production with agencies, including shootings and campaign asset development
  • Review and approval of marketing materials from affiliates and agents to ensure brand consistency and quality standards
  • Coordination and distribution of the monthly global B2B marketing newsletter

Team Leadership

  • Leadership of the HQ marketing team including project supervision and cross-functional coordination
  • Provision of coaching, strategic direction, and performance development for individual and team growth
  • Management of HR-related tasks such as recruitment, evaluations and interviews, and administrative tasks

PROFIL

Leadership

Quick learner and creative

Proactive and who likes to take initiatives

Independent

COMPÉTENCES REQUISES

  • Excellent organizational skills, observation of deadlines
  • Customer oriented
  • Flexible
  • Knowledge of the watch/luxury business
  • Experienced in marketing management, international company is a plus (5-10 years)

LANGUES

  • Proficient in English with good knowledge of French or German

PERSONNE DE CONTACT

Cécile Bouclier

Lieu de travail

Longue-Rue / Länggasse 85

2504 Biel/Bienne (Bern)

Suisse

Adresse de l'entreprise

Certina SA

Longue-Rue 85

CH-2504 Bienne

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