Digital Marketing Coordinator

vor 2 Wochen

Biel, Bern, Schweiz Movado Group Europe and LATAM Vollzeit CHF 45'000 - CHF 60'000 pro Jahr

The Digital Marketing Coordinator supports the execution and optimization of marketing initiatives across key digital retail platforms, including Amazon and eventually other e-commerce marketplaces. Reporting to the Digital Marketing Manager, this role plays a key part in driving visibility, traffic, and conversion through effective content, paid media, and merchandising strategies.

The ideal candidate has a strong interest in e-commerce performance, is data-driven and detail-oriented, and thrives in a fast-paced digital retail environment. They will collaborate closely with cross-functional teams to ensure brand consistency, optimize campaigns, and identify growth opportunities across marketplaces
.

Key Responsibilities:

1. Campaign Support

  • Assist in planning and executing digital marketing campaigns across channels such as display and search.
  • Support the development of digital assets, including landing pages and ad creatives, ensuring they align with brand and conversion goals.
  • Help monitor and optimize campaign performance to improve ROI and meet marketing objectives.
  • Collaborate with internal teams, including brand and design, to ensure consistent messaging across all platforms.

2. Analytics and Reporting

  • Track and report on key performance indicators (KPIs), including traffic, engagement, and conversion metrics.
  • Assist in analyzing campaign data and providing insights to support continuous improvement.
  • Help prepare regular performance reports for review by the Digital Marketing Manager.

3. Digital Merchandising

  • Support the maintenance and optimization of product listings on e-commerce platforms such as Amazon.
  • Ensure product content, pricing, and imagery are accurate and optimized for visibility and conversion.
  • Assist with keyword research and SEO optimization to enhance product performance and discoverability

4. Collaboration and Coordination

  • Work closely with the Digital Marketing Manager to ensure alignment between campaigns, product launches, and overall marketing goals.
  • Coordinate with external partners or vendors as needed for campaign execution and reporting.

5. Continuous Learning and Development

  • Stay informed on current digital marketing trends, tools, and best practices.
  • Experiment with new approaches under the guidance of the Digital Marketing Manager to enhance digital performance.

Qualifications:

Education:

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Experience: 1–2 years of experience in digital marketing, e-commerce, or a related area (internships or entry-level experience acceptable.)

Skills:

  • Basic understanding of digital marketing concepts (e.g., paid media, SEO, email marketing, an
  • alytics).Familiarity with platforms such as Google Ads, Meta Ads, or Amazon Advertising is a plus.
  • Strong analytical and organizational skills.
  • Ability to manage multiple tasks and meet deadlines.
  • Excellent communication and teamwork abilities.
  • Eagerness to learn and grow in a digital marketing environment.

Tools:
Experience with analytics tools (Google Analytics, Excel) preferred.

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