Senior Planning Specialist TV

Job Description:

Key Responsibilities:

Media Strategy Development:

• Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights.

• Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms.

• Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact.

Audience Targeting & Analysis:

• Conduct in-depth analysis of target audience behaviors, demographics, and viewing preferences using advanced media research tools like Instar, Kantar, and other analytics platforms.

• Identify key viewing patterns and audience segments, recommending strategies to reach them effectively.

Budget Planning & Allocation:

• Develop and manage TV media plans within allocated budgets, balancing cost-efficiency with campaign goals and ensuring optimal ROI.

• Provide strategic recommendations on the distribution of TV spend across various networks and channels.

• Work closely with media buyers to ensure seamless execution of the plans and meet campaign deadlines.

Market & Competitor Research:

• Lead ongoing market research efforts to stay ahead of media trends, industry changes, and emerging technologies such as OTT and streaming.

• Identify and evaluate new opportunities for TV advertising, including special events, new channels, and trends in consumer media consumption.

Campaign Tracking & Optimization:

• Oversee the monitoring and analysis of TV campaign performance, focusing on reach, frequency, GRPs, and other key metrics.

• Use insights from performance data to recommend real-time optimizations, such as reallocating ad spend or adjusting placements.

Client & Stakeholder Management:

• Lead client presentations and discussions around TV media plans, strategies, and performance results.

• Maintain strong relationships with TV networks, media vendors, and other key stakeholders to ensure campaign alignment and successful outcomes.

• Provide strategic counsel to clients on media strategies and how best to achieve their goals.

Team Leadership & Mentorship:

• Mentor and provide guidance to junior TV planners, helping them develop their skills and knowledge in media planning.

• Support the training and development of the planning team to ensure best practices and continuous improvement.

• Ability to mentor junior team members and provide strategic direction.

Why choose dentsu?

Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.

Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions.

Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.

Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.

These are some of the things we offer:

25 days of holidays

2 volunteer days for charitable activities

Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being

40-hour week & overtime compensation

• Flexible working hours model (flextime)

Independent home office management

State-of-the-art, creative office space with ergonomically equipped workstations

Pet friendly offices

Full access to Dentsu Academy, on-site learning sessions, online language courses

Referral bonus program

Workation possibility

Team events: company parties, monthly breakfasts, aperos

Location:

Zürich

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent