Sales & Marketing Operations Manager

INEXTO is a global frontrunner in delivering cutting-edge solutions for Authentication, Secure Serialization, Track & Trace, and Production Volume Verification to industries worldwide.

We're scaling fast and need a motivated self-started to build the engine that powers our growth. As our Sales & Marketing Operations Manager, you'll be the architect of our CRM, the optimizer of our revenue funnel, and the go-to expert for marketing technology and campaign execution.

This role is for someone who thrives at the intersection of data, technology, and growth strategy - you'll help us move faster, smarter, and more efficiently across Sales and Marketing.

Key Responsibilities:

CRM Operations

• Lead the selection, configuration, management, and optimization of a new CRM platform
• Translate business requirements from each of our three business lines into a unified CRM architecture with consistent record types
• Manage CRM migration efforts from the former CRM tool, including the transfer and mapping of historical data hosted in existing platforms
• Design and implement record type architecture, workflows, standard & custom fields, and automations that reflect the needs of different business lines and stakeholders (Sales, Marketing, Finance)
• Create detailed attribution reporting that links every lead and opportunity with the proper source and campaign
• Maintain data integrity and governance across systems; establish policies for duplicate prevention, field usage, and integrations
• Partner with sales leaders to optimize pipeline stages, forecasting, account ownership models, and quota/revenue tracking
• Develop and maintain dashboards/reports that provide visibility into funnel conversion, pipeline coverage, rep performance, and revenue efficiency

Marketing Operations & Technology

• Configure, manage, and optimize marketing technology platforms, including marketing automation tools, advertising platforms (e.g., StackAdapt, LinkedIn Ads), analytics solutions (e.g., Matomo, Google Search Console), and content management systems (e.g., WordPress).
• Build, execute, and measure multi-channel campaigns (email, paid search, paid social, display, retargeting)
• Develop segmentation, scoring models, nurture programs, and attribution frameworks to maximize lead conversion and revenue impact
• Partner with creative and content leads to ensure smooth campaign launches and accurate tracking

Revenue & Performance Analytics

• Build and optimize end-to-end reporting that connects marketing performance to sales outcomes and revenue impact
• Implement multi-touch attribution models to measure ROI across channels
• Deliver insights on customer acquisition cost (CAC), lifetime value (LTV), funnel velocity, and campaign efficiency
• Translate insights into recommendations for leadership, helping allocate spend and prioritize initiatives

Qualifications

• years in Sales Operations, Marketing Operations, or Revenue Operations, ideally in organizations with diverse sales targets and complex sales cycles
• Proven experience as a CRM administrator/architect (Salesforce, HubSpot, Dynamics, Sugar, or equivalent), with the ability to design complex objects, workflows, and integrations
• Strong hands-on experience with marketing automation platforms (HubSpot, Marketo, Eloqua, or equivalent) and advertising platforms (Google Ads, LinkedIn, Facebook/Meta, programmatic/display)
• Familiarity with CMS tools (WordPress, Webflow, Drupal, or other)
• Strong understanding of demand generation, funnel management, and revenue attribution
• Exceptional cross-functional communication skills and stakeholder management; able to translate technical detail into business impact.
• HUGE PLUSES: CRM administrator certifications, Marketing Automation certifications, and web analytics certifications (GA4, etc.)

Why You'll Love It Here

• You'll be the architect of growth infrastructure - shaping how Sales and Marketing work together from the ground up
• You'll get to experiment, move quickly, and see your impact in real time
• You'll have a clear path for growth as we scale

Can't cover everything? No problem. We don't expect you to know everything, but we value your ability to apply your knowledge effectively and collaborate with colleagues and clients. Specialized knowledge, openness, and a keen interest in learning and applying new skills are essential.