Cluster Marketing Manager

Vor 3 Tagen

Engelberg, Obwalden, Schweiz Kempinski Hotels Vollzeit
Cluster Marketing Manager

Application Deadline: 30 November 2025

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: Switzerland - Engelberg

Reporting To: Cluster Director Sales & Marketing


Description
  • Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
  • Implement media and marketing plan and coordinate with agencies.
  • Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
  • Play a significant role in developing the hotel Marketing budget and maintain budget control.
  • Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
  • Creation and print of collateral
  • Promotions and packages
  • Advertising
  • Market analysis
  • Photo-shootings 
  • Plan, coordinate and implement direct marketing, both on- and offline.
  • Maintain guest database for mailings.
  • Liaise with F&B department to promote F&B outlets.
  • Create, coordinate and maintain give-aways and collateral.
  • Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
  • Provide content and images for websites according to Corporate Identity.
  • Ensure content and photography of 3rd party websites is maintained. 
  • Ensure compliance with Corporate Identity guidelines. 
  • Act as brand custodian for hotel and Kempinski brand.
  • Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
  • Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
  • Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
  • Maintain updates of Corporate Marketing guidelines and inform colleagues.
  • Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
  • Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
  • Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business. 
  • Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
  • Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
  • Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
  • Follow the sales and marketing results and propose corrective actions if needed.
  • Take part in sales and marketing training programmes.
  • Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
  • Provide administrate support for the Marketing office in the absence of a coordinator.

Key Responsibilities
  • Marketing activities are created, planed, coordinated and implemented. 
  • Targeted goals as defined in the hotel marketing plan are reached.
  • Kempinski's brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.


Skills, Knowledge and Expertise Several years experience in a similar role, preferably in a 5 star luxury hospitality background

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