Cluster E-commerce Executive

Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
- Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels
- Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager
- Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales)
- Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers

Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
Own and lead the website production and prepare action plans to enhance performance
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office

Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available
Update and optimise meta titles, descriptions and image tags in all languages
Follow corporate guidelines for SEO content management and best practices

Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).
Liaise with the Marketing/PR team and the creatives of media campaigns.
Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.
Establish a good relationship with the media agency and other stakeholders.
Report digital campaign data to senior managers and identify improvement opportunities.
Review and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.
Monitor, report and act upon brand-name hijacking that dilutes direct web revenues.
Stay up to date with recent media technicalities and identify business opportunities.

Review and maintain the hotel representation on OTAs including content, images and review score.
Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.
Manage the relevant OTA’s media investment such as sponsor listings etc

Update and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.
Copywriting and visuals should be provided by the Marketing & PR team.
Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.
Ensure the content well represents the hotel and is in line with corporate guidelines.
Stay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.
Monitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.
Ensure KPIs are within benchmark and as set by the regional and corporate offices.

Formulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).

Key Responsibilities
- Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
- Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels
- Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager
- Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales)
- Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers

Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
Own and lead the website production and prepare action plans to enhance performance
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office

Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available
Update and optimise meta titles, descriptions and image tags in all languages
Follow corporate guidelines for SEO content management and best practices

Develop and implement digital marketing campaigns (Paid Search, Display, Paid Soc