VP Growth 100

properti
is building Europe's most entrepreneurial, AI-driven real estate platform. With our mobile, agent-centric approach, we are rethinking the real estate market – from marketing to transactions. Following our successful Series A, we are scaling at full speed – and growth is at the heart of our strategy. We are looking for a
VP Growth
who will lead and unify four strategic functions: Marketing, Experiences, Product, and Inside Sales.

This role is a cross-functional leadership mandate. You work closely with each function's leadership (Head Marketing, Lead Product, Lead Experiences, the Inside Sales teams) and with properti's Mission Teams:

• Listing Growth
• Customer Experience (Sellers, Buyers, Landlords)

Your mission:

Design, build and run a systemic Growth Engine that aligns all functions behind one funnel and one set of KPIs.

Key Responsibilities

1. Growth Strategy & Execution (in deep collaboration with Mission Leads)

• Build properti's Growth Strategy aligned with Mission objectives
• Translate strategy into cross-functional execution with Product, Marketing, Experiences and Inside Sales
• Orchestrate Mission Teams to drive the funnel end-to-end
• Lead growth experiments, A/B testing, rapid MVPs and AI-powered optimisations

2. Cross-Functional Operating Model

• Align roadmaps, resources, priorities and KPIs across teams
• Define clear ownership boundaries and decision-making processes
• Enable high-speed execution by removing blockers between teams
• Create a unified cadence

3. Product & AI for Growth (empower Lead Product)

• Influence and shape the product roadmap to drive funnel improvements
• Ensure AI is integrated across customer and agent journeys
• Work with Mission Leads and to build forecasting, attribution and insight-to-action loops

4. Marketing & Brand (empower Head Marketing)

• Oversee segmentation, performance marketing, SEO/SEM, content, lifecycle and brand
• Drive scalable lead acquisition with strong messaging and positioning
• Build campaigns aligned to Mission objectives and funnel goals
• Strengthen Properti's market presence and category leadership

5. Experiences & CX (empower Lead Experiences / CX)

• Design world-class customer journeys for sellers, buyers and landlords
• Build properti's Experience Engine: events, community, trust-building touchpoints
• ncrease NPS, retention and lifetime value through measurable improvements

6. Inside Sales (empower)

• Build a high-performance qualification and consultation engine
• Increase speed-to-lead, contact rates and consultation bookings
• Ensure seamless funnel integration across Marketing → Inside Sales → Product → Agents

Success Indicators (shared with Mission Teams & Leads)

• Growth in seller leads, valuations and consultations
• Funnel conversion improvements across all stages
• Mission Teams delivering measurable milestones on time
• Alignment and collaboration across functions (Marketing, Product, Experiences, Inside Sales)
• AI features deployed in customer and agent journeys
• Strong brand presence and performance across Switzerland and new markets
• A scalable Growth Engine prepared for European expansion

Requirments:

• 8+ years in senior Growth, Marketing, Product or cross-functional leadership roles (C- or VP-Level)
• Proven success in high-growth environments (marketplaces, SaaS, proptech, fintech)
• Scaleup-experience is a must
• Handons-menatlity is a must
• Strong command of funnel mechanics, attribution, forecasting
• Ability to design and run cross-functional operating models
• Experience in building or owning a product roadmap as a Growth leader
• Hands-on mindset: able to run MVPs, experiments and unblock teams
• Ability to influence, challenge and uplift leadership peers and Mission Leads
• Excellent communication in English; German is an advantage

Benefits:

• Executive leadership role with direct impact on growth and customer experience
• Full ownership across Marketing, Experiences, Product and Inside Sales
• Work closely with Leadership-Teams, Mission Leads and Mission Teams
• High-growth scale-up with international ambitions
• Competitive package and strategic influence