Category Executive Velo

Vor 6 Tagen

Lausanne, Schweiz British American Tobacco Vollzeit

**BAT SWITZERLAND** **IS LOOKING FOR A CATEGORY EXECUTIVE VELO**

**GRADE: Experienced professional**

**FUNCTION: Category Executive VELO Nicotine Pouches**

**CITY & COUNTRY: Lausanne, Switzerland**

**ROLE SUMMARY**

The VELO Category Executive is a member of the Marketing Team and is a key stakeholder in growing the VELO brand in the Swiss market. He/she will support the Category Manager in the definition of the Brand strategy and drive the implementation of Brand Marketing projects.

**ACCOUNTABILITIES**
- Manage and evaluate category projects derived from glo brand strategy, based on company targets, regulatory environment, market environment and consumer behaviour anticipating respective consumer needs.
- Brief agencies, internal stakeholders and NPI to manage the implementation of assigned brand projects.
- Steer and coordinate assigned Comms Touchpoints in day-to-day business. Fulfill the function of Touchpoint person-of-contact for the category.
- Analyse and evaluate market performance and market research data to identify and develop new marketing measures for the category.
- Support Category Manager in the strategic and operational brand planning.
- Lead cross-functional projects and implement defined and agreed measures.
- Ensure effective budget allocation within the context of approved budgets

**EXPERIENCE, SKILLS, KNOWLEDGE**
- Degree, business administration with focus on marketing
- First experience in Brand and/or Trade Marketing
- High flexibility + excellent interface management (in-house and external)
- Effective and efficient way of working
- Experience in project management
- Feel for brands / consumers
- Analytical and conceptual skills and individual initiative and organizational skills
- Distinctive communication skills
- Marked ability to work in a team, to establish contact and to collaborate
- Flexibility and resilience
- business fluent language skills in English and either French or German

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with over 50,000 people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference

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