Intern Pricing and Marketing

Vor 6 Tagen

Zurich, Schweiz MSC Kreuzfahrten AG Vollzeit

Within your 6-month internship at MSC Kreuzfahrten AG in Zurich you do have the opportunity to gain far reaching experiences within the cruise industry and particularly in the areas of pricing and marketing. Your responsibility in pricing within the first three months will be to cooperate with the local sales and marketing organization, as well as with the corporate pricing and revenue management teams in order to reach
and exceed the market’s passenger volumes and to maximize the revenue for the
designated market. You will have key influence on pricing measures within the
B2C, B2B and B2B2C market segments. In the second half of the internship, you
will be assisting the marketing team on various projects like creation of B2B
and B2C communication material (online & offline), event organization and collecting
and analyzing data to identify consumer trends. As an
intern at MSC you will report to the Head of Business Planning, Pricing, Groups
and Transportation and Head of Marketing by supporting in the following tasks:
Aufgaben

Key Task Pricing
- Monitor the market and partner performance, identify needs and constraints, provide recommendations for a calendar of promotional initiatives
- Manage and coordinate the pricing set-up process and quality assurance of price set-up within internal and external systems
- Evaluate internal price developments based on demand, booking behaviour, performance and benchmarks and propose corresponding price measures to optimize and increase sales
- Identify the best suitable prices and products for B2C, B2B and B2B2C distribution channels and partners based on associated performance in cruise areas, cabin categories, customer needs etc.
- Monitor the “Fly and Cruise” operations and performance, providing suggestions in terms of pricing approach and allotment adjustments
- Support the group department in developing ad-hoc group offers and ensuring price availability & data quality within inhouse group tool
- Perform regular competition price and product benchmarking

Key Tasks Marketing
- Assist in creating B2B and B2C Marketing material in collaboration with sales/pricing, the HQ and agencies
- Assist in marketing and advertising promotional activities (e.g. newsletter, website

content management, promotions, Social Media)
- Collect quantitative and qualitative data from marketing campaigns
- Work closely with the sales team to support event marketing, lead generation and lead conversion
- Support the marketing team in daily administrative tasks

Qualifikation
- Business fluent in German and English. French as a plus.
- Matriculated student in Economics, Business Administration, Marketing or Tourism
- Good knowledge of MS Office (Word, Excel, Power Point, Outlook) and ideally first experiences with business analytical tools
- Results-driven attitude and strong analytical skills
- Ability to multi-task, prioritize, and manage time effectively
- Ability to work flexibly to the needs of the business and under pressure
- Self-starter with a high energy attitude and great sense of urgency
- Ability to communicate professionally and effectively, both internally and externally, at all levels (oral and written)
- Must have a passion for marketing, ideally with current enrollment in a course for marketing/communications, or in a similar field.

**Benefits**:

- Strong opportunities in scope for design within the position
- Flexible working times
- Company laptop
- Coffee, tea and water free of charge
- Central location in the heart of Zurich

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