Brand and Visual Impact Manager

vor 2 Wochen

Zurich, Schweiz ABB Vollzeit

**Brand and Visual Impact Manager**:**
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
In this role, you will be responsible for the brand and visual impact in the ABB Process Automation (PA) Business Area, leading the visual communications strategy to establish differentiation in our markets, and improving awareness and preference for our portfolio.

**This position reports to**:
Global Communications Manager

**Your responsibilities**:

- Develop visual leadership approach for ABB Process Automation, working with the Communications team.
- Design Process Automation branding, and develop a plan to educate Process Automation communications stakeholders on its value, purpose and utilization.
- Develop an oversight process to become familiar with Process Automation visual communications, and a tracking process to govern design inputs to ensure high quality and conformance with Process Automationvisual strategy.
- Establish a close working relationship with the ABB Group brand team to become a qualified advisor to Process Automation communications professionals on ABB branding. Further support and improve ABB Group branding.
- Develop and manage relationships with strategic Process Automation communications suppliers, to provide guidance and oversight of visual elements being developed by them.
- Estimate and plan budget, personnel and supplier resources required to effectively establish visual communications leadership, working with the Process Automation communications team to develop, procure, hire or rationalize as required.
- Participate in execution and/or management of design activities as needed.
- Develop analytics and metrics to measure performance of visual communications strategy to ensure that business objectives are met.

**Your background**:

- 5 years of experience in visual design and brand management working as designer for marketing communications materials in industrial markets
- Knowledge of the state-of-the-art creative visual design tools (e.g., Adobe Creative Suite) and the process automation market
- Video and animation competency
Ability to work with and influence all levels of an organization
- Formal education in art and/or design from an accredited institution
- Fluency in English is essential (written and spoken)

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