CRM Manager
vor 13 Stunden
In this role, you will drive the execution of the CRM and eCRM campaigns and programs across markets and be the global referent for the local CRM managers, provide direct support and bridge with other Global functions when needed.
**How you will create a beautiful impact**:
Lead the local CRM Managers community
- Build a strong CRM community through regular touchpoints and workshops highlighting best practices, presenting new projects and tools while collecting feedback on CRM activities and systems
- Hold bi-weekly CRM meetings within the markets to maintain focus, identify needs and address concerns
- Hold monthly meetings with Global CRM Team to report on results and ensure alignment with Global strategy
- Steer the execution of Global CRM programs and campaigns at local level
- Guide, coordinate and support the local CRM Managers in the local execution of Global campaign strategy (provide detailed campaign guidelines, review targets, generate campaigns in SF, ensure campaign are properly executed locally )
Steer annual CRM assets forecasts: provide guidelines and monitor orders
- Approve locally printed and personalized Client Communications according to Global guidelines
- Oversee and approve local campaigns, ensuring client experience is relevant and in line with LP brand image
Provide insights on CRM activities performance
- Communicate Global targets and monitor results at local level, challenge local teams on CRM results and share action plan with Global CRM team (with focus on data capture, retention, and recruitment rates)
- Systematically track CRM activities and measure performance (conversion and generated sales) to further improve performance
**What you need to become our next audacious talent**:
- Prior experience in managing CRM within a global organization - preferably in luxury or premium retail
- Strong background in CRM campaigns implementation
- Analytical, data-driven with strong business acumen
- Capacity to evolve in a highly complex environment
- Fully proficient with Excel and PowerPoint
- Prior experience with Salesforce
- Passionate about luxury retail and high sensitivity to client behaviors
- Experience in luxury skincare
- Fluent in English.
**Start date**:
As soon as possible
**Why your journey with us will be unique**:
- We care about our employees’ well-being: we contribute to the cost of your health insurance
- In addition to your 25 working days holidays, overtime is compensated with 8.5 additional days off: enjoy a summer day at the beach and a nice Christmas break
- Exclusive access to our staff boutique at HQ to purchase our amazing products at a discounted price and with the help of a Beauty Advisor
- We recognise the importance of flexible work: you can work from home for up to 2 days a week
- A brand new office location in the centre of Zurich
- And more.
**The world of La Prairie is just a few steps away**:
- Application with CV + Cover Letter (recommended)
- First online interview with HR and/or hiring manager
- Additional interviews onsite with the hiring manager and others from the business.
**To all recruitment agencies**:
At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity amongst our talents is the strength of our House and we support professional equality for everyone. We welcome applicants with and from diverse backgrounds.
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