CRM & Direct Sales Executive 80 - 100% Based in Zug

Vor 2 Tagen

Zug, Schweiz Scenic Tours Europe AG Vollzeit

**Scenic Group**
is a global business with over 37 years’ experience in luxury escorted tours and cruises, consisting of two exciting brands which continue to grow at a phenomenal rate - Scenic Luxury Cruises & Tours, and Emerald Cruises.

**Scenic Luxury Cruises & Tours**
is a global cruise expert, offering truly all-inclusive luxury cruises across Europe and Southeast Asia’s rivers, as well as the world’s oceans aboard Scenic Eclipse Fleet.

**Emerald Cruises**
is an award-winning cruise line, offering premium river cruises through-out Europe and Southeast Asia, and luxury yacht cruising through the Mediterranean, the Adriatic, the Caribbean and the Seychelles.

To drive the group’s ambitious growth plans, especially in the EMEA market, we are now looking for a

**CRM & Direct Sales Executive**

**RESPONSIBILITIES**
- Supporting the execution of the multi-channel CRM & Direct Sales strategy across all brands.
- Develop an understanding of customer life cycles and loyalty database.
- Updating, maintaining, and improving in-house CRM systems and programs.
- Working with external suppliers and agencies to improve the quality of our leads and segmentation.
- Research, develop and implement new CRM & Direct Sales projects driving KPI’s, increasing web traffic and improving online conversion.
- Use of Analytics to monitor performance and produce weekly, monthly and annual reports.

**SKILLS & COMPETENCIES**
- Commercial or/and tourism education
- Strong understanding of database marketing principles and CRM, online/offline marketing concepts, strategy, and best practice.
- Experience and understanding of CRM platforms, ESP’s and mass mailing tools.
- An analytical drive - confidence working with and interpreting large amounts of data for analysis.
- A creative flare and an ability write content.
- A proactive mindset with a passion for new ideas and an eagerness to learn.
- A team player with high level of dedication
- Excellent English and German are a must (Other Languages are a plus)
- Prior use or understanding of Acoustic Campaign & Google Analytics would be a plus.

**WHAT TO EXPECT**
- A highly motivated and dedicated team
- Flexible working hours and hybrid working model
- Qualified support and introduction to the world of cruises and tourism

Scenic Tours Europe AG, Dammstrasse 21, PO Box 7743, CH - 6302 Zug

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