Brand Manager Travel Retail Emeaa

The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.
The Group has eight brands: L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Grown Alchemist.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.
L’OCCITANE Group’s mission is to “empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature”. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.

**CONTEXT & MISSION**:
In the context of the new multi-brand approach, we are looking for a highly motivated **Brand Manager** **Travel Retail Europe & Americas** to join our Travel Retail Department. Key leader within the Marketing team, you will be accountable for establishing Travel Retail as a brand building platform and for driving the strategic plan to grow brands across Travel Retail Europe & Americas. In this role, you will work in close collaboration with the rest of the Travel Retail Team (Sales, Finance & Operations) as well as Global Brand teams and external partners.

This new position is based in Plan-les-Ouates (near Geneva) and reports to the Head of Global Travel Retail Marketing.

**MAIN RESPONSABILITIES**:
**1) Brand Management (Sell-In)**
- Partnering with Global Brand, lead the development and implementation of brand plans adapted to Travel Retail to grow market share (Assortment Strategy, Marketing Launches and Trade Animation Calendars);
- Ensure brand image and Global messages are respected and aligned with brand standards;
- Lead annual forecasting exercise to determine the right level of forecast for novelties and top SKUs and work closely with Demand Planning and Sales team to deliver forecast accuracy;
- Support Head of Global TR Marketing for pricing exercises;
- Animate the TR-exclusive portfolio to reach annual targets (SI/SO/OP);
- Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.

**2) Retail Excellence (Sell-Out)**
- Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR;
- Drive the design and development of Outpost & HPP/SPP, PR events to ensure maximum consumers engagement and conversion;
- Ensure excellent POS execution of assigned brands in close collaboration with Sales and Retail team (VM, POSM);
- Support Head of Global TR Marketing in coordinating and preparing monthly reports, launch report analysis, business presentations and adapt strategy with booster plans if needed.

**3) Digital**
- Build an adapted digital marketing and e-commerce plan (where to play & how to win) to champion digital marketing initiatives, including finding synergies from offline to online to enhance brand visibility;
- Work alongside the Global team on digital and social campaigns and asset creation.

**HOW YOU CAN FIT**:

- +7 years’ experience in Marketing / Trade Marketing ideally in the cosmetic industry;
- 1st experience in Travel Retail is a strong plus;
- Fluent in English, French is a strong plus;
- Available to travel up to 25 %;
- Strong customer centricity mindset and business acumen, results focused;
- Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit;
- Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions;
- Rigorous with strong organizational skills;
- Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams.

**STARTING DATE: TBD**

**PERMANENT CONTRACT**

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit po