Director of Product Line Lyric and Ite Solutions

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.
- Staefa, SwitzerlandDirector of Product Line Lyric and ITE Solutions
- 155462- We are looking for a strategic and visionary leader with a passion for driving product excellence from concept to completion. In this role, you will take full ownership of our Lyric and ITE product lines, managing the entire lifecycle - from product development and launch to market strategy and phase-out. With complete decision-making authority over product, pricing, placement, and promotion, you will play a pivotal role in delivering multifaceted launches while ensuring seamless execution across the entire marketing mix.**Your tasks**
- Own the full lifecycle of the Lyric and ITE product lines across the 4 Ps of marketing (product, price, placement, promotion), from development through phase-out
- Allocate marketing budgets and resources for product launches and campaigns, ensuring optimal spend based on strategic priorities and marketing plans
- Collaborate with local Marketing teams to identify key improvement levers and prioritize initiatives that drive performance, either through new product development or in-market strategies
- Contribute to corporate, marketing, and go-to-market strategies, as well as the R&D roadmap, through continuous input and project-based initiatives
- Drive innovation for the product line, identifying and executing new growth opportunities and ensuring alignment with market needs
- Lead cross-functional teams in executing complex product launches, overseeing every aspect of the launch with responsibility for the complete marketing mix
- Serve as a key member of the Phonak Leadership Team, actively contributing to business strategy, marketing plans, and overall decision-making processes
- Oversee P&L responsibility for the product line, controlling costs, monitoring performance, and adjusting strategies as necessary to achieve financial and operational success

**Your profile**
- University degree in business administration, marketing, or a related field of study
- Experience in managing a product line with global P&L responsibility, from product definition and development to in-market management and positioning
- Expertise in creating and executing strategic product plans with a vision for market success
- Strong business acumen, with a structured approach to setting priorities and driving results
- Demonstrated leadership skills, with a history of managing, motivating, and developing high-performing teams
- Exceptional communication and stakeholder management abilities, fostering collaboration across functions
- Fluency in English, both written and spoken
- Willingness to travel internationally up to 20%

**Our offer**

We can offer you a new challenge, with interesting tasks and much more - including an open corporate culture, flat hierarchies, support for further training and development, opportunities to take on responsibility, an excellent range of foods, sports and cultural facilities, attractive employment conditions, and flexible working time models in various roles. Employment level: 100%.- Sonova is an equal opportunity employer