Itc Ready Salone Communications Consultant

Result of Service
- At the end of each month within the contract duration: - Published quality content on project, partner, corporate social media channels, tailoring and optimising posts to each platform’s requirements. - Prepared and published at three press releases, media advisories, human-centred stories and news articles and submitted suitably repurposed versions for publication in the UN RCO newsletter, project webpage, and ITC corporate website. This included securing quotes, personal details and relevant digital assets from stakeholders. - Updated project webpage on Ye Community site; monitored and acted on Google Analytics data. - Managed the project’s WhatsApp account, providing timely, accurate and professional responses to client queries. - Filed multimedia assets (photos, videos, testimonials, b-roll) in Flickr Pro and ITC Media Library and shared them with relevant ITC colleagues. - Updated and finalised project assets (e.g. slide decks, Canva templates), storing them systematically in project folders and shared drives. At the end of November 2025: - Launched awareness-raising campaign in all project intervention districts, in collaboration with influencers, media outlets, and project partners. - Launched TikTok and WhatsApp accounts with official Government handles. - Managed the development of campaign assets and implemented campaign workplan for September-November 2025. - Established and maintained communication channels with Government and district focal persons. - Delivered final campaign monitoring and evaluation report.
- Work Location
- home-based in Sierra Leone
- Expected duration
- 22.09.25 - 19.12.25**Responsibilities**:

- The International Trade Centre (ITC) is a joint agency of the United Nations and World Trade Organization based in Geneva. ITC’s mission is to enable small business export success in developing and transition
- economy countries, by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutions (TSIs) and policymakers. Having worked with SMEs for 60 years, ITC is familiar with the unique needs of SMEs, including youth and women-led enterprises, and has vast experience in improving their international competitiveness and connecting them with markets: - ITC’s Youth & Trade initiative takes a market-led approach to address gaps in skills and enhance the competitiveness of young entrepreneurs. The programme works with ecosystem actors to strengthen the business environment for youth-led companies and provide pathways to youth employment in key value chains. ITC manages a global community supporting young entrepreneurs - Ye Community, which connects youth entrepreneurs and key ecosystem actors to provide access to resources, tools, opportunities, and networks, to enhance their entrepreneurial capacities. - ITC ecomConnect has developed a well-practiced methodology accompanies SMEs on their digital journey through its training programme, research, and facilitation of innovative solutions, collaborative structures, partnerships, and digital tools and technologies. In addition, the ecomConnect programme works closely with a wide range of local stakeholders and partner agencies, especially BSOs, and provides them with capacity building and knowledge on online trade and exports. - ITC’s Tech Sector Development team supports the internationalization of African tech start-ups. ITC has implemented projects in Benin, Côte d’Ivoire, Ethiopia, Ghana, Mali, Senegal and Uganda focused on supporting local tech companies and digital freelancers, as well as the local innovation ecosystems. In 2019, ITC launched the #FastTrackTech initiative. FastTrackTech provides targeted coaching, matchmaking with potential clients and investors to digital entrepreneurs who aspire to international growth in Benin, Côte d'Ivoire, Ethiopia, Mali, Rwanda, Tanzania, and Zambia. - ITC SheTrades Initiative aims to create an ecosystem of integrated solutions that empower women economically through greater integration in trade and investment. The Initiative ensures that the right capacities and conditions are present for women to trade and that they are supported by an ecosystem of market partners and effective support organizations. At the same time, SheTrades works to remove inequalities in the trade policy space that hinder women’s participation. - ITC Institutions and Ecosystems section is dedicated to support and enhance the performance of business support organizations (BSOs). The support to BSOs is structured in three key pillars: assess, improve, and connect organizations. The end goal of the support is to ensure that MSMEs and startups receive targeted and well-structured support from efficient and professional organizations. - ITC Strategies and Policy for Trade and Investment supports trade and investment policy formulation and implementation by working with policymakers to review and update policies and regulatory frameworks and i