Fundraising Communications Manager

**Requisition ID**: 20853

**Region**: Europe (HQ)

**Contract type**: Open-ended contract
What we do

The International Committee of the Red Cross (ICRC) works worldwide to provide protection and humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and, at the same time, promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Context

In the context of growing humanitarian needs, the ICRC launched its Resource Mobilization Strategy 2020-2030 to guide fundraising over the course of the next decade. It provides ambitious targets, including to diversify its income streams. This strategy is underpinned by the Red Cross and Red Crescent Movement Movement-wide Principles for Resource Mobilization.
The Strategy outlines five orientations to guide the ICRC’s evolution to deliver increasing and diversified income for ICRC and other Movement components with which it actively collaborates, including developing an enabling brand and becoming a fundraising organization.

Purpose of the position

The Fundraising Communications Manager will establish and lead a new team mandated to provide tailored communications expertise and services to the Resource Mobilization team for their supporter engagement. This is a key step in further developing the ICRC as a fundraising organization.
The postholder will lead the Communications Division’s efforts to achieve the fundraising communications vision described as driving ICRC audiences to:
Feel inspired by the positive impact their support is making.
Think of the ICRC as their partner of choice.
And, act to continue and strengthen their engagement for communities living with conflict.

Acting as business partner to the Resource Mobilization team, the Fundraising Communications Manager is accountable for designing and delivering a fundraising communication strategy and roadmap and ensuring a coherent plan of action is in place and implemented.
The role reports to the Head of Cross-Media within the global communications team. It has a client reporting line to the Private Sector Engagement (PSE) Centre of Expertise, which has been identified as the initial priority area to receive support from the Fundraising Communications team. This will be expanded in the longer term to include all audiences of the ICRC.

Main duties and responsibilities

With overall accountability for the delivery of the fundraising communications plan of action, the postholder:
Oversees and drives execution of the fundraising communications vision, embedding a specialised fundraising communications team into the global communications network and ensuring that client needs in the fundraising team are met.
Actively supports the mainstreaming of support for Resource Mobilization needs across the Communications Division, leading capacity building approaches and ensuring that insight is gathered and acted on and planning is aligned.
Acts as a strategic partner to the Private Sector Engagement Centre of Expertise, developing and adapting goals year-on-year to reflect fundraising communications priorities, including for campaigns delivered with Red Cross and Red Crescent Movement partners.
Supports ICRC’s emergency fundraising response, ensuring ICRC is well prepared to activate its supporter base in situations of mediatised crises. Ensures the fundraising communications team produces of timely and impactful content, driving communications and fundraising pushes in an integrated manner on relevant themes and emergencies.
Develops and implements strategies, roadmaps, guidance and policies, in line with established priorities as identified with the client, to enable the ICRC to deliver on its fundraising communications vision.

Main duties and responsibilities

Contributes to ensuring ICRC communication and marketing activities for fundraising purposes are efficient and effective, based on defined KPIs, in their capacity to reach the right audience and to trigger donor interest/generate income and integrating learning loops into relevant processes.
Designs a flexible and dynamic brand inclusive of and suitable for private sector and Movement engagement, leveraging market and brand research to better understand and attract key supporter audiences, and ensuring this process ties into the wider ICRC brand refresh project.
Ensures ICRC communication and marketing activities for fundraising purposes are consistent with the external communications policy, including in terms of representing commu