Lead, Email Marketing Technology
vor 15 Stunden
The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas.
The Global Communications Group is the central Forum team dedicated to communications with the public, media, stakeholders and staff in relation to the Forum’s mission. Through multiple channels, the Group is responsible for communicating the work of the Forum and its constituents, reaching, growing, engaging and inspiring diverse and interested audiences.
Why we are recruiting
Reporting Lines & Interactions
- and Member Engagement teams, Marketing Content, Business Operations and Information Technology.
Key responsibilities
- Management of marketing technology projects_- Utilize project management skills to deliver campaigns effectively and efficiently.-
- Run workshops for new initiatives, developing the project from insights gathering, scoping of requirements, until final implementation.- Design project plans and present to key senior stakeholders and leadership for project sign off and budget sponsoring.- Set up cross-functional collaboration streams to coordinate with various functions from the Global Communication Group and internal technology teams to ensure smooth campaign execution.- Serve as the marketing technology champion to identify issues and areas for improvement, as well as recommending solutions and proactively contributing to the team’s roadmap.
- Analytics_ Manage the emergency communications protocols and setup- Preferred requirements and experience- Advanced university degree in business, computer information systems, digital marketing or similar field- 5 years experience in digital marketing, including setting up Automations / Journey Building / Trigger Sends / Mobile Push/ AB testing Campaigns- Proven experience as a Salesforce and Marketing Cloud developer including Account Engagement (formerly Pardot) with certifications-
- Strong track record in audience and data segmentation based on complex and large CRM environment.-
- Ability to work with industry leading analytical tools with a required proficiency in GA4, Tableau, DataCloud etc- Strong analytics skills with experience in performance marketing and contextualizing analytical reports
LinkedIn
Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change
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