Aktuelle Jobs im Zusammenhang mit Regional Brand Lead Ibd - Zurich - Takeda Pharmaceutical
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Eucan Patient Value
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Regional Brand Lead Ibd
vor 2 Wochen
**_ PURPOSE OF JOB/POSITION_** As the Regional Brand Lead-Inflammatory Bowel Disease (IBD), being a key part part of the regional Integrated Functional team (IFT), you will manage the localization of the global commercialization strategy for the Number 1 therapeutic area brand in EUCAN and lead growth initiatives to maximize the potential for IBD. **_ ACCOUNTABILITIES_** - Manage the localization of the global commercial strategy for a therapeutic area brand - Ensure timely delivery of expected initiatives and tools to facilitate region/competitive readiness: - Including competitive readiness strategy and tactical execution with LOCs - Lead selected flagship/strategic growth initiatives to maximize the potential for IBD - Execution of our award winning Apollo 24 strategy, including STEM roll out - Actively contribute to the Global annual brand planning process in partnership with cross-functional partners to ensure regional needs are reflected. Lead global brand plan analysis and develop recommendations for regional / LOC tactical plans - Develop relationships with key opinion leaders across HCPs and other key stakeholders as necessary to gain insights and uncover needs. Lead the outputs of ‘IBD advance’ program - Partner with insights and analytics team to Generate actionable market, payor and patient insights and support data strategy driven approach for the region. Ensure timely analysis of key market research initiative and work with LOCs to ensure insights are understood and used to enhance regional / LOC plans & actions. - Serve as Inflammatory Bowel Disease brand champion internally and externally - Partner with regions/LOCs to capture and share best practices - Work closely with the IFT to ensure functional alignment and co-decision - Work closely with Global / other regions on strategic marketing initiatives **_ FUNCTIONAL KNOWLEDGE, BUSINESS EXPERTISE, NATURE OF IMPACT, _** **_COMMUNICATION SKILLS, INNOVATION_** **Critical functional knowledge** - Developing leadership skills to influence without authority across EUCAN and Global - Proven ability in marketing and sales to build credibility and trust with LOC / Global colleagues - Excellent project management and prioritization skills to manage multiple projects and deliver on short / long-term goals and operational excellence - Proven interpersonal and networking skills to influence and build credibility with stakeholders at all levels within EUCAN / GPD and to collaborate with them on implementing key initiatives - Approximately 5-10 years’ industry experience, including LOC and ideally above country experience, background in commercial (marketing / sales / bus ops) preferable - Experience in working in a cross functional environment **Critical business expertise** - Excellent project, time and resource management - Sound business acumen and excellent interpersonal skills with positive mindset - Sound conceptual, methodological and analytical skills. Good financial awareness. - Creative problem solver, even in the face of ambiguity, able to listen and build alignment behind proposals - Seeks and organizes information; develops and considers alternatives; takes or initiates action; draws upon personal experiences and those of others - Is a committed team member who shares information, knowledge, and experience openly - Social competence for cross-functional, intercultural understanding and cooperation **Communication Skills**: - Excellent downwards communication skills to attract, influence and motivate colleagues around proposals / deliverables and timelines - Excellent upwards communication skills to influence and gain alignment, engagement and approval from cross-functional partners - Listens; freely shares information in a timely manner; clearly communicates messages, either verbally or in writing; checks for understanding; effectively delivers and receives difficult messages **Innovation** - Appropriate use of digital to build capability / content and provide deep market and customer insights - Curious, with a thirst to understand external as well as internal views / best practices **_ CAPABILITIES_** **Critical technical, professional and personal capabilities** - Bachelor's degree in marketing/business or life sciences; advanced degree is a plus, 5-10+ years pharma experience; specific experience in therapeutic area or rare disease is a plus - Marketing & Sales knowledge or equivalent knowledge excellence - Fluent English speaker to ensure effective communication across the region and to Global - Strong knowledge of marketing, sales and brand planning at LOC / regional level in pharmaceutical industry - Business-savy - Strategic and analytical thinking **Critical leadership capabilities** - Entrepreneurial and proactive with a "can do attitude” to manage diverse projects often with ambiguity and / or tight deadlines - Committed to personal development and capability building - Ability to influence others to take key dec
