Channel & Shopper Dev Mngr - Mass

**Channel Development & Shopper Marketing Manager**
Job responsibilities:
Responsible for delivering channel development playbooks for Discounter channel and shopper marketing toolkits while working closely with EH franchise.
- Works on delivering Discounter Channel Playbooks covering:

- Channel Path to purchase
- Channel Layouts and Classifications
- Channel Touchpoints and POSM Optimization
- Brand Prioritization by Channel
- MSL alignment with RGM team by channel
- Channel GP and portfolio laddering per channel
- Perfect Store guidelines by channel
- Delivering Shopper Toolkits & instore toolkits on specific launches as part of the launch kit to relevant portfolios in Discounter channel.
- Work closely with BTL agencies to develop launch kits, support the launch of NPI’s etc
- Deliver & develop Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines
- Working closely with country directors & business insights team to monitor distribution & define distribution targets for existent ranges and NPI’s
- Sustainability Toolkits by channel and relevant categories that operates within

In terms of other forums that the channel development director is responsible to drive:
Channel Review:

- Building a channel community for sharing best practices and scales success
- Tracking the execution of the playbook and leverage and highlight markets leading change
- Building shopper insights with key customers in respective channels in EMEA
- Leverage the shopper Lab insights and share with markets

Instore Innovation and Best Practice Forum
- Creating a process of having a launch kit with every innovation way ahead of the launch in markets and sharing the pipe of those toolkits with countries
- Building trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth

Main interfaces/collaboration:
CD department / Country Directors/ BAM’s / Franchise team / IT & Supply chain department / Customer data/ external providers

Reporting staff:
none

**Qualifications**:
Main performance measures:

- Strong influencing skills
- A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
- Very strong shopper and channel expertise. Sales and marketing background is aplus

Profile

University degree in Business administration or respective studies-To understand the full scope of the business & its impacts.

Work experience
Experience from a multi-national or regional company in preferably FMCG, finance or complimentary sector
To understand the customer needs & issues and to set the right drivers in place.
Specific competence requirements
Skilled in Word, Excel and Power Point
Provide presentation & reporting on category & shopper initiatives.
Personal characteristics
Strong Strategic thinking
Provide category analysis with conclusions & action steps.
Team player & demonstrate leadership
Work in a collaborative way with both internal & external Customer teams
Strong written and oral communication skills and presentation skills
Presentation within diverse forums.
Well-structured, focused & setting clear priorities
Implementation of priority category & shopper activities.
Language skills
Fluent in English
EMEA languages
MENAP interfaces

Other:
Working in multi-functional cross-cultural teams.