Marketing Assistant

Company Description

Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni - KLG is a reliable and respected leader in the language travel industry.

KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.

We are recruiting a Marketing Executive (Swiss German speaker) to support, sustain and grow the strong presence of the brands in the local markets. You will be part of the Regional European marketing team, reporting to the Marketing Manager Switzerland & Germany and have the opportunity to work with an international team with offices across Europe.

The post would ideally suit someone who got previous experience in marketing or similar role in-house, in their native language (Swiss German) but also in English depending on what is appropriate and engaging for our target audience of students, parents and professionals. The role would provide you with an excellent exposure to international marketing using a variety of digital and traditional offline channels.

**Your responsibilities will include**:
**Revenue and Lead generation**
- Creating and implementing a marketing activity calendar across the three brands to contribute to lead generation and conversion efforts both online and offline
- Supporting the development and implementation of all planned marketing activities with focus on the ROI and high growth in leads, bookings, revenue
- Evaluating and optimizing marketing campaigns

**Brand development**
- Liaising and networking with a range of stakeholders including clients, suppliers and partners
- Organizing and attending events as conferences, fairs, seminars, and exhibitions
- Coordinating the production and effective distribution of promotional materials and merchandise
- Sourcing and securing sponsorship/blogger partnerships /influencers
- Social media management (Instagram, Tiktok, Facebook)

**CRM**

**Content and localization**
- Writing, translating and proofreading copy
- Supporting the management of content and website
- Creating reels, social media posts across various social media platforms
- Monitoring performance of website using Google Analytics and other tracking software and centrally produced reports, recommending improvements
- Supporting the development of local SEO strategy
- Seeding content and link building
- Contribute to local content development and management to keep it relevant to local market

**Others**
- Regularly monitoring competitor promotions and marketing initiatives
- Support the relationship with the local sales team, gathering insights from the market
- Evaluating and optimizing marketing campaigns
- Assisting regional sales managers

**About you**:
To be successful in the role you’ll have the following:

- Bachelor’s degree or above in Marketing (desirable)
- Swiss German native, fluent in English and preferably knowledge of French or Italian but not mandatory
- Relevant marketing experience dealing with local Swiss German market
- Experience in traditional offline marketing - identifying good potential opportunities for collaboration, negotiation and maintenance of those long-term partnerships
- Keen interest in following marketing online trends, technology, social media, blogs, travel
- Creative thinker who can contribute new ideas, follows latest trends
- Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
- Experience with website analytics tools
- Complimentary experience of offline marketing
- Highly energetic and self-motivated, self-aware, innovative and team worker
- Have global mindset

We offer you:
An international environment where you can contribute your ideas and be heard.
Flat hierarchical career paths
A dynamic working environment
A workplace in the immediate vicinity of Bern railway station
A corporate ethic focused on sustainability
Talent development and career opportunities at home and abroad

Place of work : Zurich

Starting date : Immediately or by agreement

Type of contract : Permanent contract

Reference : MKT_ZU

Employment level : 100%