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Digital Project Leader Export
vor 3 Wochen
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.
With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.
L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.
**CONTEXT**:
We are looking for a passionate **Digital Marketing Project Leader** to join our **L'Occitane en Provence Export Business Unit**, based in Geneva. In this role, you will play a pivotal part in elevating our e-commerce presence across EMEA and LATAM (40 websites) while embodying L’Occitane’s commitment to innovation, sustainability, and customer-centric excellence.
As part of the Export Digital Squad, you will collaborate closely with cross-functional teams —Trade Marketing, Retail Training, Sales, Global IT and Digital teams — uniting efforts to deliver exceptional digital experiences. This is your opportunity to bring your creativity and expertise to a global stage, directly impacting our customers’ journey and the future of beauty retail.
**MAIN RESPONSIBILITIES**:
**1. Website Management & Conversion Rate Optimization (CRO)**
- Empower Local Teams: Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
- Innovate & Optimize: Share and implement innovative web features, monitor their performance, and ensure alignment with L’Occitane’s brand identity.
- Drive Growth: Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
- Web Developments Project Management: Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
- Best Practices: Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
**2. Web Acquisition Coordination**
- Audits & Insights: Working with Export acquisition leader, conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
- Strategic Support: Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
- Innovation: Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
**3. Digital Consulting & Internal Community Management**
- Digital Follow-up: Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
- Knowledge Sharing: Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
- Community Engagement: Animate and inspire a vibrant community of digital experts across distributor markets, ensuring L’Occitane’s digital ecosystem thrives with collaboration and innovation.
- Resource Hub: Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.
**HOW YOU CAN FIT**:
- Master’s degree in digital marketing or equivalent ;
- Minimum 3 years of experience in digital marketing with hands-on exposure to e-commerce, web optimization and content management systems (CMS) ;
- Proficient in English and Spanish, conversational level in French ;
- Experience in the cosmetics or retail sector is a distinct advantage ;
- Proficiency in CMS management, with Shopify experience as a plus ;
- Competence in key digital tools such as Google Analytics 4, Google Ads, Meta Business Suite, and Google Search Console ;
- Enthusiastic about digital marketing trends, innovations and strategies ;
- Highly adaptable, solution-ori
