Copywriter & Strategic Content Lead

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.
With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.
L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.
- #LI-DNI_

**Copywriter & Strategic Content Lead**

**Maison L’Occitane en Provence**

Born from a simple gesture in 1976, L'Occitane en Provence is inspired by the living power of Haute-Provençal nature. Each creation, the fruit of virtuous botanicals, is sublimated by advanced science favouring an environmentally friendly approach.

Between the earth and the sun, each ingredient whispers a story of resilience and efficacy. Here, these simple gestures - but oh - so essential - illuminate new horizons. Where innovation and heritage unite, for authentic, sensory, powerful and as sustainable as possible experiences.

Are you fluent in trends, strategy, and storytelling? Join our Brand Creative team as the **Copywriter & Strategic Content Lead**— the voice and vision behind L’Occitane en Provence.

In this hybrid role, you'll craft thumb-stopping content, drive brand storytelling, and shape digital strategy across Instagram, social platforms, and global campaigns. You’re part copywriter, part strategist, and 100% passionate about building emotional connections through content that converts.

**Location**:Plan-Les-Ouates (near Geneva).

**Reporting to**:Head of Brand Creative Communications

**Key Responsibilities**:
**1)Strategic Planning**:
Supervise and co-lead the creative briefing process in close collaboration with project leads and the Head of brand creative communications, providing insights, guidance and any relevant add-ons such as market research, analysis, consumer trends
- Collaborate with creatives, freelancers, marketers, and product teams to concept and script campaign content
- Define and evolve our brand voice across digital and social, with a strong focus on Instagram storytelling, Reels, and short-form content

**2)360° Brand content creation & management**:

- Fuel creative concept and content creation in collaboration with the Head of brand creative and communications with dedicated creative teams (internal and external)
- Where applicable, monitor and manage copywriting deliverables in English and French such as: press kits, magazines, film scripts, in-store POS displays, advertising slogans and brand guides.
- Develop copy for advertising, branding, marketing campaigns.
- Ensure all written content aligns with brand identity and tone
- Supervise and mentor freelance copywriters

**3)Social Media Instagram**
- You speak fluent Instagram and you can turn product features into emotional benefits in less than 10 words
- In collaboration with the Head of brand creative and the brand marketing team: plan content themes, posting schedules, and campaign rollouts for global Instagram
- Work with designers, videographers, and copywriters to produce engaging content - Stay updated on platform algorithm changes, emerging trends, and best practices
- Define how the brand interacts with followers, handles comments, and engages in conversations
- Present the grid to the markets and make them adopt our annual calendar

**How you can fit**:

- **Minimum of 5 years of experience** as** Strategic Planner / Copywriter**in advertising agencies or corporate environment with very** good know-how on digital, social media** tools & platforms
- **Fluent in English and French**, both spoken and written
- Solid experience in** creative briefings & creative benchmarks**:

- **Strong creative profile**with very good sense of innovation**:

- **Very good capabilities with Microsoft Office Suite,** knowledge of the Creative Suite is a plus
- **Demonstrated strong collaboration skills**, with the ability to work effectively across diverse teams and departments
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