Global Product Marketing Manager

Vor 3 Tagen

Zurich, Schweiz ABB Vollzeit

**Global Product Marketing Manager (flexible location)**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**This position reports to**:
Global Head of Product Marketing

**Your responsibilities**:

- Responsible for creating, planning and implementing the Product Marketing (and communications) strategies for the assigned portfolio areas in accordance with the PCP marketing and sales strategy and budget.
- Define and report assigned product marketing KPIs and ensures these are achieved.
- Define and articulate value propositions and product differentiators
- Develop and maintain product marketing collateral content (brochures, presentations, catalogs, demo requirements and scripts, sales tools, videos, etc.)
- Develop and execute product marketing launch plans (ie. social media campaigns, product training webinars, etc.)
- Create competition battle cards and sales tips selling documents
- Deliver assigned product portfolio per the Gate model (Marketing Plan and Rollout)
- Define quality metrics for assigned product marketing initiatives.
- Review and evaluate results upon completion of the activities.

**Your background**:

- 8+ years of experience in in automation field, specific experience with Symphony Plus and Harmony / INFI 90 systems preferred
- Well versed in automation trends and initiatives including digital transformation
- Proficient in the use of Microsoft Office (specifically, PowerPoint, Word, and Excel) and Adobe Creative Suite
- Strategic approach to problem solving, ability to analyze complex issues
- Good communication skills and strong customer focus
- Proficiency in English (written and oral)
- Ability to work well in a team-oriented environment
- Must be currently authorized to work for ABB in the applied location
- International travel may be required up to 25%

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