Gaming Category and Marketing Manager CH
vor 14 Stunden
Description
Position at LogitechLogitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Role:
Logitech is seeking an enthusiastic and results-driven Gaming Category & Marketing Manager to join our dynamic team in Zurich. As a pivotal member of the DACH marketing team, you will take the lead in shaping and executing impactful marketing strategies that elevate our brand and drive growth in the competitive gaming industry.
In this role, you’ll have the opportunity to design innovative campaigns, expertly manage budgets, and collaborate with talented cross-functional teams to bring creative ideas to life. Your efforts will play a critical role in strengthening Logitech’s presence and market leadership in Switzerland, connecting with passionate gamers and building brand loyalty.
If you’re ready to combine your marketing expertise with your love for gaming, this is your chance to make a meaningful impact with a global leader in gaming technology.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
As a Category & Marketing Manager for Gaming, you will play a critical role in building Logitech's brand presence and driving market awareness. Your key responsibilities will include:
Partner closely with sales teams and external partners to enhance Logitech’s brand visibility and market share in Switzerland. Plan and execute impactful new product launches that resonate with target audiences and drive engagement. Develop and implement annual marketing plans in alignment with the commercial lead and overall business objectives. Adopt an omnichannel approach to ensure consistent and effective messaging across all platforms. Work with account managers to align marketing initiatives with sales goals. Collaborate cross-functionally with internal teams to drive cohesive marketing efforts. Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI. Build and nurture relationships with key influencers to amplify brand advocacy. Engage with gaming communities and partners to foster brand loyalty and deepen connections. Monitor and evaluate the success of marketing initiatives, leveraging insights to refine future strategies.Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
A motivated, creative thinker with a few years of marketing experience and a passion for developing impactful campaigns. Proven ability to understand business objectives, craft inspiring marketing plans, and execute comprehensive, results-driven campaigns. Strong understanding of Gen Z lifestyle trends, shopper behavior, media consumption patterns, and social media engagement strategies. Demonstrated success in creating innovative marketing programs for large global brands, from concept to execution. Experience building relationships with communities, influencers, and key opinion leaders to foster brand loyalty and advocacy. Background in marketing within tech, consumer electronics, or consumer goods industries. Proficient in leveraging quantitative data and metrics to inform strategic decisions and guide marketing activities throughout the product lifecycle. Excellent communication and collaboration skills. Strong organizational skills and ability to manage external agencies effectively. Leadership qualities with the ability to inspire creativity and drive initiatives. Self-motivated, high-energy professional. Business fluency in both German and English is required. Familiarity with the German consumer market landscape is a plus.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
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