Product Marketing Manager

Vor 2 Tagen


Zürich, Schweiz NIANCE Vollzeit

Join NIANCE as a Product Marketing Manager

Be Part of a Swiss Luxury Beauty and Longevity Revolution

NIANCE, the epitome of Swiss luxury beauty and longevity, is globally renowned for its cutting-edge formulations, blending the purity of the Swiss Alps with advanced biotechnology. As we continue our expansion, we are seeking a Product Marketing Manager to bring our innovative skincare and longevity supplement products to life and elevate our brand's presence in the global luxury market.

Role Overview:

As the Product Marketing Manager at NIANCE, you will be the driving force behind the strategic positioning, launch, and lifecycle management of our innovative skincare and longevity supplement products. This role combines market research, strategic planning, and creative execution to ensure NIANCE products resonate with luxury consumers and stand out in a competitive landscape.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies for NIANCE’s product portfolio, ensuring alignment with the brand’s vision and positioning in the luxury segment.
  • Define unique selling propositions (USPs) and craft compelling product messaging tailored to diverse markets.
  • Lead the planning and execution of global product launches, collaborating with R&D, sales, and supply chain teams.
  • Ensure seamless coordination of launch assets, including marketing campaigns, packaging, and sales tools.
  • Market Insights & Analysis:
  • Conduct market research and analyze consumer trends to identify opportunities for new product development and optimization of existing products.
  • Monitor competitive activity and adapt strategies to maintain NIANCE’s market-leading position.
  • Cross-Functional Collaboration:
  • Work closely with sales teams across regions to develop localized marketing initiatives that drive product awareness and sales.
  • Partner with digital marketing teams to ensure impactful campaigns across online and offline channels.
  • Lifecycle Management:
  • Oversee the product lifecycle, ensuring consistent performance through strategic promotions, portfolio adjustments, and end-of-life planning.

Ideal Candidate

  • Experience: 5+ years of product marketing experience in the luxury beauty, skincare, or wellness industry.
  • Skills: Strong expertise in product positioning, consumer insights, and launch management. Exceptional communication and analytical skills.
  • Creativity: A passion for storytelling and the ability to translate technical product benefits into compelling consumer narratives.
  • Knowledge: Familiarity with luxury markets and consumer behavior in regions such as Asia-Pacific, the Americas, and Europe.
  • Mindset: Self-motivated, detail-oriented, and capable of managing multiple projects in a fast-paced, global environment.

Why Join NIANCE?

  • Be at the forefront of beauty innovation, shaping products that address the 12 Hallmarks of Aging with groundbreaking Swiss Glacier Complex and FERNESSE biotechnology.
  • Collaborate with a diverse team passionate about redefining luxury beauty and longevity.
  • Represent a brand trusted by top luxury spas, high-end retailers, and discerning consumers worldwide.
  • Enjoy a dynamic work environment and the opportunity to make a tangible impact in the global skincare and wellness market.

How to Apply

Are you ready to lead the product marketing strategy for one of the most innovative luxury skincare and wellness brands?

Send your CV and a cover letter to info@niance.com.

Discover More About NIANCE:

Let’s create beauty that’s Deeper Than Skin.

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