Senior Manager Commercial Marketing
vor 14 Stunden
In this position, you will be responsible for our leading brand’s marketing plan, working in close collaboration with all key business and functional areas. You will translate brand, product (line), and commercial strategy into a quarterly rolling 12-month plan covering product launches and marketing campaign activities to achieve profitable revenue growth for the business. In this position you report directly to the Senior Director Commercial Marketing.
Your tasks
Collaborate with the brand leadership team to align the organization around commercial strategy, marketing plan, key priorities, targets, and execution calendar - both from a portfolio and market perspective Shape rolling campaign planning that aligns global and local priorities to fulfill business targets, and adjust in agile fashion to external or internal changes Create campaign briefs, including segmentation and targeting, opportunity sizing, business case, and KPIs Collaborate with campaign leads (launch and non-launch) to ensure global campaigns remain aligned with the intent of the marketing plan, are actionable at Group Company (GC) level, and build on each other to tell a coherent story throughout the year Ensure local plans are aligned with brand strategy, positioning, and roadmap Consolidate the estimated impact of the marketing plan and activities; monitor actual performance against targets and support campaign managers and GCs in identifying and driving countermeasures to achieve stated objectives Act as the primary interface for GCs into the global brand organization Channel GC feedback to the global team Facilitate cross-GC best practice sharingYour profile
Audiological degree Further education in Business, Marketing / MBA is preferred 8+ years working in regional or global marketing and/or sales roles in the hearing aid industry Current or previous local sales responsibility preferred Work experience in B2C hearing care environment preferred Hands-on experience with integrated B2B and B2B2C marketing programs and campaigns Familiar with Commercial Excellence concepts and tools (targeting, funnel management, pricing and margin management, Business acumen, analytical thinking, and comfort with quantitative tasks High degree of independence; self-motivated and disciplined personality with a can-do attitude Organized and structured; strong time management and prioritization skills Flexible and solution-oriented in changing environments Ability to influence and assert own viewpoint in a complex matrix environment Fluency in English; strong verbal and written communicationOur offer
We can offer you a new challenge, with interesting tasks and much more – including an open corporate culture, flat hierarchies, support for further training and development, opportunities to take on responsibility, an excellent range of foods, sports and cultural facilities, attractive employment conditions, and flexible working time models in various roles. Employment level 80-100%.
Kira Maurer, Talent Acquisition Manager, is looking forward to receiving your complete application (cover letter, CV, references and certificates) via our online job application platform.
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