Brand Strategy Manager, OpenBlue Solutions and Services
vor 1 Tag
What will you do
The Senior Brand Manager is an important global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as global alignment and roll out planning.
How you will do it
Define the brand strategy and delivery of the JCI digital technology and service brands
Lead digital naming processes and stakeholder sign-off
Lead global roll out of brand strategy updates, transformations and integrations
Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures
Steer and deliver competitive benchmarks and analysis for JCI’s global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry
Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps
Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands
Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally
Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases
What we look for
Required
Experience in marketing digital technology and solutions
Specific experience in Brand Strategy development for technologies or services
Demonstrated track record in leading with collaboration and team work
Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities
Excellent communication and presentation skills, written and spoken English language skill is essential to this position
Strong writing, analytical, project management and organizational skills
Thrives in fast paced international environment and has a strong sense of urgency
Willing to work 3 days from the office
Preferred
B2B brand marketing
Industry relevant experience incl digital technologies
Brand strategy/execution
Strong sense of visual identity building blocks
Engaging communication and management skills
Managing internal communities and driving engagement a plus
Bachelor degree in Marketing, Business Administration, or Communications.
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