Senior Specialist, Campaign
Vor 2 Tagen
Job description:
How will you do it
- Assist in developing, implementing, and managing marketing campaigns that promote Johnson Controls OpenBlue value proposition
- Collaborate with cross-functional teams to ensure campaigns are aligned with business objectives and brand guidelines.
- Conduct market research to identify target audiences and understand market trends.
- Work with the content team to develop compelling campaign content, including copy, graphics, and multimedia, in collaboration with the creative team.
- Utilize various marketing channels, such as email, social media, web, digital advertising, and events, to reach target audiences.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.
- Optimize campaigns, web strategy and social media posts based on performance data and feedback to improve effectiveness.
- Assist in maintaining and updating JCI's website content related to smart building solutions
- Support the implementation of webbased marketing campaigns for smart buildings
- Help monitor website performance and user experience, reporting issues to the team
- Assist in basic SEO tasks and website analytics reporting
- Collaborate with content and design teams to ensure web content aligns with marketing objectives
- Develop and execute social media strategies to promote JCI's smart building solutions
- Create and manage a content calendar for all social media channels
- Analyze social media metrics and provide insights to inform squad strategies
- Collaborate with other squad members to ensure integrated marketing campaigns
- Manage social media advertising campaigns in coordination with the paid media team
- Stay uptodate with industry trends and best practices to continuously enhance campaign strategies.
Required profile:
What we look for
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and experience with data-driven marketing.
- Excellent project management and organizational skills.
- Creative thinker with the ability to generate innovative ideas.
- Proficiency in marketing automation tools and CRM software.
- Strong English written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment
What we offer:
Please see complete job description
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