Head of Brand

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Location : Lausanne, Switzerland preferred. Other options: Cork (Ireland), Paris (France), London (UK), or Utrecht (Netherlands) with time in the Lausanne office every 2 weeks.  Reports to : General Manager, Personal Workspace Solutions business group  The Mission: We are seeking a strategic, digitally-fluent marketing executive to lead marketing and brand building for our largest business group, Personal Workspace Solutions (PWS). This is a pivotal, high-visibility role responsible for transforming Logitech from a trusted industry leader into an iconic global brand. Reporting to the PWS BG General Manager and with regular engagement with the CEO and executive team, you will amplify and execute the global brand and marketing strategies and priorities. Your core objective is to accelerate PWS growth by driving high-visibility, culturally resonant campaigns across social, influencer, and digital channels, translating creative impact into measurable business outcomes. What You'll Do: Define and drive the Global Brand narrative to build an iconic brand: Unify brand storytelling, digital media, social engagement, and creator content into a single, powerful plan with clear annual investment priorities defined by audience & categories/products, platforms, countries and channels. Oversee all global content strategy and creative work. Drive world-class Digital-First Marketing: Drive world-class, culturally resonant content across digital platforms, with a focus on (LLMO) search and social/influencer excellence. Measure marketing impact & drive continuous improvement: Use data analytics to continuously optimize plans, campaigns and maximize ROI/ROAS in real time. Lead & Collaborate: Directly lead a global team of 12 and closely  partner with the PWS global Business Unit and Regional/country marketing teams across Logitech's matrix (Business Units, Comms, Design & Creative, Commercial B2B & B2C) to deliver brand and business impact at scale. Build & Manage: Foster a high-performing team that blends creative storytelling with analytical precision, and manage top-tier agency partners to deliver breakthrough work. Ensure Brand Coherence: Maintain brand consistency across all consumer touchpoints, from packaging and eRetail to software and B2B initiatives. Who You Are: We're looking for someone who embodies our values: Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide and Do. You also bring: A proven track record of leading growth for a global consumer brand through digital first marketing. Deep expertise in Search, Social/influencer, and content marketing on a range of platforms, including but not limited to TikTok, Instagram, Youtube and Reddit. A combination of proven creative excellence and data/based, analytical approaches for  measurable business outcomes (ROI/ROAS). Mastery of navigating a global matrixed  organization, balancing global strategy with regional/local activation. A creative and resourceful mindset, focused on driving large impact with optimized budgets. Experience in building and retaining high-performing teams; and inspiring and managing a strategic agency network. Fluency in English; experience in European and US markets (China is a plus); and a college degree. #LI-MT1 Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at for assistance and we will get back to you as soon as possible.