Product Marketing Manager

vor 2 Wochen

MarinEpagnier, Schweiz EM Microelectronic-Marin SA Vollzeit

Job description The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision. The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments. Key Responsibilities Market Strategy & Positioning Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID products Identify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive) Product Lifecycle Management and Product Support Package Lead product definition in collaboration with BU and Sales, ensuring alignment to market needs and customer demands Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc. Go-to-Market Execution Build product launch plans and manage cross-functional execution (sales, applications engineering, operations) Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams Define and track KPIs for product launches, adoption rates, and revenue performance Sales Enablement and Ecosystem Engagement Train global sales teams and distributors on RFID product value propositions and competitive positioning Support key customer engagements alongside the sales team, including technical presentations and proposal support Support engagement with top customers, partners, and system integrators to gather feedback and inform product strategy Represent the company at industry events, webinars, and tradeshows as an RFID subject matter expert

  • Product Marketing Manager

    vor 4 Wochen

    Marin-Epagnier, Schweiz EM Microelectronic Vollzeit

    Location : Rue des Sors 3, 2074 Marin, Switzerland (Neuchatel)The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the...

  • Product Marketing Manager

    Vor 7 Tagen

    Marin-Epagnier, Schweiz The SWATCH Group Vollzeit

    Job descriptionThe Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and...

  • Product Marketing Manager

    Vor 2 Tagen

    Marin-Epagnier, Schweiz EM Microelectronic-Marin SA Vollzeit

    Job descriptionThe Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and...

  • Product Marketing Manager

    vor 1 Woche

    Marin-Epagnier, Neuenburg, Schweiz EM Microelectronic Vollzeit CHF 80'000 - CHF 120'000 pro Jahr

    Job DescriptionThe Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and...

  • RFID Product Marketing Lead: Growth

    Vor 7 Tagen

    Marin-Epagnier, Schweiz The SWATCH Group Vollzeit

    A leading Swiss company is seeking a Product Marketing Manager to lead strategic marketing for RFID semiconductor products. Responsibilities include defining product positioning, executing go-to-market strategies, and managing product lifecycles. The ideal candidate has a deep understanding of the RFID ecosystem and excels in cross-functional collaboration....

  • Sales & Business Development Manager DACH

    vor 3 Wochen

    Marin-Epagnier, Schweiz The SWATCH Group Vollzeit

    Job descriptionSenior business development/sales professional with a strong technical background (BSEE), extensive semiconductor sales, account management and new business development experience to cover the DACH region.This role is based at our headquarters in Marin/Neuchâtel with no remote or hybrid work possibility.Proven track record of successfully...

  • Sales & Business Development Manager DACH

    Vor 2 Tagen

    Marin-Epagnier, Schweiz EM Microelectronic-Marin SA Vollzeit

    Job descriptionSenior business development/sales professional with a strong technical background (BSEE), extensive semiconductor sales, account management and new business development experience to cover the DACH region.This role is based at our headquarters in Marin/Neuchâtel with no remote or hybrid work possibility.Proven track record of successfully...

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    Vor 2 Tagen

    Marin-Epagnier, Schweiz EM Microelectronic-Marin SA Vollzeit

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  • Sales & Business Development Manager DACH

    vor 3 Wochen

    Marin-Epagnier, Schweiz EM Microelectronic Vollzeit

    Sales & Business Development Manager DACHLocation : Rue des Sors 3, 2074 Marin, Switzerland (Neuchatel)Senior business development/sales professional with a strong technical background (BSEE), extensive semiconductor sales, account management and new business development experience to cover the DACH region.This role is based at our headquarters in...

  • Maintenance Section Manager

    vor 2 Wochen

    Marin-Epagnier, Neuenburg, Schweiz EM Microelectronic Vollzeit CHF 90'000 - CHF 120'000 pro Jahr

    Introduction de la sociétéEM Microelectronic, a Swatch Group company, is one of the most innovative semiconductor companies, developing and manufacturing the world's leading technology platforms across everything ultra-low power, from low-power wireless to RFID, MCUs, sensor interfaces, energy harvesting and custom ICs, displays and electronic modules....