Product Marketing Manager

vor 4 Wochen

MarinEpagnier, Schweiz EM Microelectronic Vollzeit

Location : Rue des Sors 3, 2074 Marin, Switzerland (Neuchatel)The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments.Key ResponsibilitiesConduct rigorous market and competitor analysis; provide actionable intelligence to the business unitDefine and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID productsIdentify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive)Product Lifecycle Management and Product Support PackageLead product definition in collaboration with BU and Sales, ensuring alignment to market needs and customer demandsOwn product roadmap input, feature prioritization, pricing strategies, and end-of-life plansDefine and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc.Go-to-Market ExecutionBuild product launch plans and manage cross-functional execution (sales, applications engineering, operations)Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teamsDefine and track KPIs for product launches, adoption rates, and revenue performanceSales Enablement and Ecosystem EngagementTrain global sales teams and distributors on RFID product value propositions and competitive positioningSupport key customer engagements alongside the sales team, including technical presentations and proposal supportSupport engagement with top customers, partners, and system integrators to gather feedback and inform product strategyRepresent the company at industry events, webinars, and tradeshows as an RFID subject matter expertProfileAutonomous and resourceful, with a “getting things done” attitudeMaster degree in Electrical Engineering, Computer Engineering, or related technical field5+ years of experience in product marketing, technical marketing, or product management within the semiconductor industryHands-on experience with RFID technologies (tags, readers, protocols like EPC Gen2, NFC, etc.)Strong understanding of semiconductor development cycles and B2B sales processesAbility to simplify complex technical concepts into compelling customer messaging #J-18808-Ljbffr

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