Head of Marketing

vor 1 Woche

Zürich, Schweiz MyBikePlan Vollzeit

As Head of Growth , you are directly responsible for how many bikes we sell — this is your North Star. You will own the volume growth target (e.g., +20% in 2025) and develop the strategy and execution plan to get us there. You are not just leading marketing or sales — you are owning the entire growth engine , across performance marketing, branding, website UX, A/B testing, CRM, sales process optimization, and new business initiatives. You report directly to the CEO and are part of the executive leadership team . Your job is to ask and answer and execute the most important commercial question in the company: “How do we sell more bikes next quarter, next year, and beyond?” Tasks Your Core Responsibilities Own and hit the purchase targets: You are accountable for the number of bikes sold — across online, showroom, and other channels. Define the growth strategy: You create a commercial roadmap for the next 12–24 months and drive it across the business. Run and scale performance marketing: You manage our Meta, Google, and other digital campaigns with clear ROI targets. Continuously improve website conversion: You work closely with design and tech to optimize our website UX via A/B tests and CRO. Develop new channels and initiatives: Whether it’s referral programs, partnerships, influencers, or new product categories — you test, validate, and scale. Build and lead your team: You lead a multidisciplinary team across marketing, design/UX, and sales operations — with a clear focus on delivering commercial outcomes. Use data to drive decisions: You define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action. Requirements Have 7+ years of experience in growth, performance marketing, commercial strategy, or ecommerce leadership — ideally in a high-growth B2C/D2C environment. Have end-to-end ownership of commercial performance — from acquisition to purchase. Think in numbers: CAC, LTV, ROAS, SQLs, CVR — and use data to drive strategic bets. Know how to lead cross-functional growth: you’ve run teams that blend marketing, UX, and sales execution. Are a builder at heart: you're not here to run a playbook — you're here to write the next one. Are excited by autonomy and accountability: you want a leadership seat, not just a management title. Benefits Impact: You’ll be the commercial architect of one of Switzerland’s fastest-growing e-bike companies. Autonomy: You get to shape your team, your budget, and your strategy — and actually execute it. Leadership: You report directly to the CEO and help steer the company at the executive level. Growth: We’re already performing — you’ll get the tools and support to scale us further. Über uns: Bei MyBikePlan revolutionieren wir das Online-Shopping, indem wir hochwertige Produkte mit einem 0%-Finanzierungsmodell anbieten. Wir glauben daran, Premium-Produkte für jeden zugänglich zu machen, mit unseren flexiblen Zahlungsplänen. Ob es sich um ein E-Bike ab CHF 52 pro Monat oder ein Sofa von MySofaPlan ab CHF 42 pro Monat handelt – unsere Kunden können selbst entscheiden, wie sie zahlen möchten, mit Optionen von Anzahlung bis zu Laufzeiten von 6 bis 48 Monaten. Unser Motto: Bike Now. Pay Later. Chill Now. Pay Later. Golf Now. Pay Later. Live Now. Pay Later.

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