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Asia Marketing Manager

vor 2 Monaten

Luzern, Luzern, Schweiz Oregon Tool Vollzeit
About the Role

We are seeking a highly skilled Marketing Manager to join our team in Asia. As a key member of our marketing team, you will be responsible for building and driving brand awareness, consideration, and conversion in the Asia region.

Key Responsibilities
  1. Brand Strategy and Execution: Develop and implement regionalized brand strategies for local relevance and execution across Asia, ensuring alignment with global brand objectives.
  2. Cross-Functional Collaboration: Collaborate with cross-functional leaders and teams on strategic alignment and execution, including Sales, Operations, Finance, Product, Manufacturing, and HR.
  3. Digital Marketing and E-commerce: Prioritize China E-commerce success, develop and monitor effective digital and e-commerce marketing campaigns, and track results, including traffic, views, and leads.
  4. Market Analysis and Intelligence: Perform market data collection, market analysis, identify and communicate competitive issues/opportunities and trends for the region, leveraging local sales teams for frontline information and trends.
  5. Branding and Advertising: Develop and implement effective branding and advertising plans, including digital (e.g., WeChat) and physical (e.g., doorheads) initiatives.
  6. Financial Analysis: Prepare financial analysis for branding evaluation and decision-making.
  7. Global Interface: Interface as needed with Global Markets teams.
  8. Customer-Facing Materials: Initiate customer-facing materials under branding guidance, working closely with the creative team for branding consistency.
  9. Social Media Performance: Analyze social media performance and assess against goals (KPIs), ensuring performance of social buzz, and create and maintain relationships with digital and e-commerce media sources to generate more social buzz.
  10. Strategic Growth Initiatives: Brainstorm new and creative growth channels and strategies to enhance both online consumer and in-market experience and increase customer engagement.
Requirements
  1. Education: Bachelor's degree or above in Marketing, Business, and/or related field.
  2. Experience: Minimum 5 years related marketing manager experience, rich e-commerce business experience/skill, fluent oral and written English, relative knowledge in the industry is a plus.
  3. Skills and Abilities: Solid experience in managing international/global communication, computer skills, data entry, and digital and e-commerce marketing knowledge, ability to handle different projects simultaneously, strong team player, strategic thinker with the ability to multi-task, problem-solve, and prioritize in a fast-paced working environment.