Digital Marketing Specialist

vor 3 Wochen

Luzern, Luzern, Schweiz Gübelin Vollzeit
Content Planning

We are seeking a skilled Digital Marketing Specialist to create and implement content calendars for our web presences, social media platforms, and newsletters. The ideal candidate will have experience in content planning, optimization, and co-operation with various departments to identify content and source text and images.

Social Media Management

The successful candidate will be responsible for managing various social media channels, including Facebook, Instagram, LinkedIn, and YouTube. This will involve expansion, management, and optimization of our social media presence, as well as strategic use of content to increase engagement and conversions. Daily monitoring of social media appearances and activities is also a key responsibility.

Influencer Marketing

We are looking for a skilled Content and Community Manager to build and maintain our influencer network in various areas. This will involve taking care of existing ambassador relationships, setting up influencer activations, and managing Gübelin event influencer invites.

Requirements
  • Bachelor's / Master's degree in digital marketing or commercial education with relevant further qualifications
  • Further training / specialisation in social media, digital marketing, multimedia, content marketing
  • Ideally experience in luxury industry and in a company with local 'drive to store' strategies
  • 2 - 4 years of professional experience in the above-mentioned areas
  • Very good language and communication skills in German / English, both written and spoken
  • Experience with social media scheduling and analytic tools, content plans, English copywriting and community management
  • Positive attitude, eye for detail, strong negotiation skills, structured and solution-orientated
  • Team player, creative and proactive
  • Feeling for visual language and aesthetics

Benefits
  • Gübelin pension fund
  • Remote work possibilities
  • Seniority bonuses
  • Flexible working hours
  • Support for training & development
  • Free beverages
  • Attractive holiday entitlements

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