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Brand Strategy Director

vor 1 Woche


Neuhausen am Rheinfall, Schaffhausen, Schweiz Johnson Controls Vollzeit

About the Role

The Senior Brand Manager is a key global position within the Johnson Controls brand function. As a strategic leader, you will drive all brand strategy, governance, and program deliverables for digital solutions and service offerings across Johnson Controls.

Your Responsibilities

  • Define the brand strategy and delivery of JCI's digital technology and service brands.
  • Lead digital naming processes and stakeholder sign-off.
  • Develop and execute global roll-out plans for brand strategy updates, transformations, and integrations.
  • Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in line with customer insights, market trends, and competitive pressures.
  • Steer and deliver competitive benchmarks and analysis for JCI's global brand performance in the digital technologies and services space.
  • Lead governance in the global activation of the digital technologies and services brand strategy.
  • Develop thought leadership and positioning programs to build equity and strength in the digital technology and services brands.
  • Advance programs to empower unified expressions and global alignment and engagement in the digital solutions and service brands, both internally and externally.
  • Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases.

Requirements

  • Experience in marketing digital technology and solutions.
  • Specific experience in Brand Strategy development for technologies or services.
  • Demonstrated track record in leading collaboration and teamwork efforts.
  • Strong sense of curiosity and entrepreneurial spirit in actively seeking opportunities.
  • Excellent communication and presentation skills; written and spoken English language skills are essential.
  • Strong writing, analytical, project management, and organizational skills.
  • Thrives in a fast-paced international environment with a strong sense of urgency.
  • Willingness to work from the office on specific days.