Brand Strategy Manager, OpenBlue Solutions and Services

Vor 5 Tagen


Neuhausen am Rheinfall, Schaffhausen, Schweiz Johnson Controls Vollzeit

What will you do 
The Senior Brand Manager is an important global role in the Johnson Controls brand function. The Manager will drive all brand strategy, governance and program deliverables for digital solutions and service offerings across Johnson Controls with focus on the brand architecture, brand performance improvement, competitive benchmarking and breakthrough strategies as well as global alignment and roll out planning.

How you will do it

Define the brand strategy and delivery of the JCI digital technology and service brands

Lead digital naming processes and stakeholder sign-off

Lead global roll out of brand strategy updates, transformations and integrations

Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in the brand strategy in line with customer insights, market trends and competitive pressures

Steer and deliver competitive benchmarks and analysis for JCI's global brand performance in digital technologies and services space, driving to recommendations that breakthrough in this industry

Lead governance in the global activation of the digital technologies and services brand strategy, map progress and close gaps

Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands

Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, externally and internally

Strategize and deliver brand integration approaches for new acquisitions and joint ventures as well as for events and showcases

What we look for
Required

Experience in marketing digital technology and solutions

Specific experience in Brand Strategy development for technologies or services

Demonstrated track record in leading with collaboration and team work 

Strong sense of curiosity, entrepreneurial spirit in actively looking for opportunities 

Excellent communication and presentation skills, written and spoken English language skill is essential to this position

Strong writing, analytical, project management and organizational skills

Thrives in fast paced international environment and has a strong sense of urgency

Willing to work 3 days from the office

Preferred

B2B brand marketing 

Industry relevant experience incl digital technologies

Brand strategy/execution 

Strong sense of visual identity building blocks

Engaging communication and management skills

Managing internal communities and driving engagement a plus 

Bachelor degree in Marketing, Business Administration, or Communications. 

#LI-Hybrid



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