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Executive Director of Global Marketing

vor 2 Monaten

Genf, Genf, Schweiz Manufacture Roger Dubuis Vollzeit
About the Role

We are seeking a visionary Executive Director of Global Marketing to lead and elevate our luxury watchmaking Maison to new heights. As a key member of our Executive Committee, you will play a pivotal role in shaping the global marketing strategy and driving the growth of our Maison in the highly competitive luxury watchmaking industry.

Main Responsibilities
  • Strategic Leadership
    • Develop and execute a comprehensive global marketing strategy that aligns with our brand's legacy and future ambitions. Ensure our Maison remains at the forefront of the luxury watchmaking industry.
    • Be the ambassador of the marketing strategy when presenting new collections and sharing Maison's priorities at Group level.
  • Brand Communication
    • Oversee the communication plan across all channels, both online and offline to build awareness and drive the desirability of the Maison.
    • Uphold and enhance the brand's image, ensuring all communications reflect our values of exclusivity, sophistication, and innovation.
    • Provide quantitative & qualitative insights on local communication plans to the Markets and propose to adapt the Maison programs, based on local business knowledge.
  • Digital and Social Media
    • Lead the digital strategy of the Maison, leveraging cutting-edge technologies and platforms to engage with a global audience while maintaining the brand's prestigious aura.
  • Events and Brand Activation
    • Create and manage world-class events that reinforce our brand's elite status, from intimate VIP gatherings to large-scale global launches and fairs.
  • Partnerships and Influence
    • Nurture the relationship with the existing Maison's partners, build a network of influence and identify potential collaborations in line with Maison's DNA.
  • Team Leadership
    • Lead, mentor, and inspire a large, diverse team of marketing professionals.
    • Foster a culture of excellence, creativity, and innovation.
  • Executive Collaboration
    • Work closely with the Executive Committee to ensure alignment between marketing initiatives and the overall business strategy.
    • Provide insights and recommendations to drive business growth and brand prestige.