Luxury Brand Marketing Strategist

Vor 4 Tagen


Neuenburg, Neuenburg, Schweiz International Luxury Group (ILG of Switzerland AG) Vollzeit
Job Description

We are seeking a skilled Luxury Brand Marketing Strategist to drive our brand marketing strategy and execution. This role will be responsible for shaping brand positioning, storytelling, and communications, ensuring consistency across all channels.

Key Responsibilities
  • Develop and execute a brand marketing and communication strategy aligned with overall business objectives.
  • Act as a brand custodian, ensuring consistency in voice, tone, and visual identity.
  • Create and implement a brand marketing toolkit, brand deck, and guidelines to ensure cohesive marketing actions.
  • Drive innovative and impactful campaigns that effectively reach the target audience.
  • Develop seasonal advertising campaigns in line with brand DNA and market trends.
  • Translate brand strategies into compelling campaigns and project briefs for the creative team.
  • Conduct market research and trend analysis to inform brand marketing efforts.
  • Collaborate with the design, marketing, and studio teams to manage the production of creative assets.
  • Prepare and manage the brand marketing budget while tracking performance and ROI.
  • Define, track, and measure brand marketing KPIs to assess effectiveness.


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