Paid Search Strategist

vor 8 Stunden


Zürich, Zürich, Schweiz EF Education AG Vollzeit
About the Position:

We are looking for a highly skilled Paid Search Strategist to join our team. As a key contributor, you will be responsible for driving lead generation and optimizing ROI through the development and implementation of comprehensive paid search strategies.

Key Responsibilities:

  • Develop and execute paid search campaigns across Google Ads
  • Leverage advanced bidding tools and keyword management strategies to optimize campaign performance
  • Analyze campaign metrics using Google Analytics and provide data-driven recommendations for strategy adjustments
  • Collaborate with cross-functional teams to ensure alignment with broader marketing efforts and brand messaging
Qualifications:
  • 3-5 years of experience managing Google Ads campaigns
  • Proven track record of optimizing ROI, lead generation, and cost of acquisition
  • Deep knowledge of Google Ads platform, including advanced bidding tools, keyword management, ad extensions, and campaign optimization strategies
  • Experience with Google Ads' automated and AI-driven features
  • Strong analytical abilities with experience using Google Ads and Google Analytics


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