Aktuelle Jobs im Zusammenhang mit Digital Marketing Specialist - Zürich, Zürich - EF Education AG


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Digital Marketing Specialist

vor 1 Woche


Zürich, Zürich, Schweiz EF Education AG Vollzeit
About the Role:

We are seeking a skilled Digital Marketing Specialist to lead our Paid Search efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive paid search strategies to drive lead generation and optimize ROI.

Key Responsibilities:

  • Develop and execute paid search campaigns across Google Ads
  • Optimize campaign performance by leveraging advanced bidding tools and keyword management strategies
  • Analyze campaign metrics using Google Analytics and provide data-driven recommendations for strategy adjustments
  • Collaborate with cross-functional teams to ensure alignment with broader marketing efforts and brand messaging
Requirements:
  • 3-5 years of experience managing Google Ads campaigns
  • Proven track record of optimizing ROI, lead generation, and cost of acquisition
  • Deep knowledge of Google Ads platform, including advanced bidding tools, keyword management, ad extensions, and campaign optimization strategies
  • Experience with Google Ads' automated and AI-driven features
  • Strong analytical abilities with experience using Google Ads and Google Analytics
  • Familiarity with AI-assisted search tools and technologies