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Data-Driven Marketing Strategist
vor 1 Monat
Fifty-Five is a cutting-edge data company that empowers brands to transform their marketing operations with the help of data and AI.
As the strategic data pillar of The Brandtech Group, we offer a comprehensive suite of services that combines strategy consulting, cloud services, media consulting, and customer experience.
Our team of over 400 digital experts works in close collaboration to provide senior-level marketing consultancy and technical support to our clients across various industries worldwide.
We assist organizations in becoming truly omnichannel entities that optimize the efficiency of their digital ecosystem and its synergies with the physical world.
Fifty-Five is headquartered in Paris and operates across three time zones from our ten offices located in key cities around the globe.
Job OverviewWe are seeking a highly skilled Data-Driven Marketing Strategist to join our consulting team in Geneva. As part of this role, you will play a pivotal part in delivering fifty-five's data-led projects to multiple clients.
These projects will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimization, media-mix optimization, and digital business consulting.
Throughout these projects, you will contribute to promoting a customer-centric vision of digital marketing based on the systematic and methodical use of data to support decisions.
You will work closely with Product, Engineering, and Operations Teams based in Paris to ensure successful project delivery.
Responsibilities- Deliver projects related to the monitoring of the client's digital activity based on key performance indicators (reporting), onsite conversion optimization through data analysis and web testing, online media buy optimization, and CRM.
- Analyze data and structure relevant information for the client's benefit, consistent with business indicators specific to their industry.
- Develop a sharp operational expertise on both conversion and online media-buy topics.
- Meet clients' needs and maintain high-quality deliverables.
- Master's degree (business, engineering) or equivalent diploma.
- Experience in digital marketing, consulting firms, marketing, or business intelligence software, or media agencies.
- Working with web analytics tools.
- Knowledge of the main online acquisition channels: SEO, SEM, bid management, display, programmatic, affiliates, email, and social media.
The estimated salary range for this position is between €60,000 - €80,000 per year, depending on your level of experience and qualifications.
