Luxury Hospitality Marketing Professional
vor 4 Wochen
L'OCCITANE is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products, operating in 90 countries worldwide with over 1,300 stores.
Job OverviewWe are seeking a talented Luxury Hospitality Marketing Professional to join our Global Hospitality Marketing Team. As a key member of our team, you will be responsible for driving brand awareness and sales growth through the creation of communication and media assets, as well as implementing trade marketing activations worldwide.
Main Responsibilities- Communication and PR Media (25%)
- Develop and implement 360 hospitality campaigns in line with brand identity and industry trends;
- Create and update the hospitality communication plan to match marketing goals and brand objectives;
- Brief creative teams on visual content and coordinate shootings;
- Build and execute PR strategies to maximize external visibility, collaborating with an external consultant;
- Digital (25%)
- Develop social media content and strategy, focusing on LinkedIn posts for sales teams;
- Monitor and analyze performance data, consolidating reports and influencing local and global marketing teams;
- Create emailing campaigns showcasing novelties and channel news to external clients;
- Paid Media and Advertising
- Manage and execute media plans to raise brand awareness on paid media platforms;
- Develop LinkedIn advertising campaigns;
- Ecommerce and Web
- Manage the hospitality website, including front and back office operations and content updates;
- Conduct Google Analytics reports;
- Trade Marketing/Operational Marketing (50%)
- Support product launches with adapted tools and materials;
- Create and update marketing resources to support commercial teams worldwide;
- Develop merchandising and creative tools for innovative projects and hotel partner requests;
- Foster close collaboration with sales teams to understand business needs and adapt to customer-centric approaches;
- 3+ years of experience in communication and marketing, with expertise in digital and social media platforms;
- Strong knowledge of luxury, beauty, and hospitality industries;
- Fluency in English and French;
- Creative problem-solving skills, with attention to detail and organizational abilities;
- Proactive attitude, solution-oriented, and autonomous;
- Excellent teamwork and communication skills, with adaptability in a fast-paced international environment;
- Flexibility, agility, and willingness to learn and grow;
- A competitive salary: estimated $60,000 - $80,000 per year, depending on location and experience;
- A unique company culture centered around entrepreneurship and sustainability;
- A dynamic, multicultural work environment;
- A comprehensive benefits package, including monthly allocation and discount for store products;
- A flexible hybrid work arrangement;
- A public transport allowance;
- An equal opportunities employer committed to diversity and inclusion;
Plan-les-Ouates (Geneva)
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