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Marketing Events and Campaigns Manager
vor 2 Monaten
About the Role:
This is an exciting opportunity to join the HSBC team as a Marketing Events and Campaigns Manager. As a key member of the Switzerland marketing team, you will be responsible for working with the Head of PBRS Marketing to develop and execute marketing activities across all channels in Europe.
Key Responsibilities:
- Develop and execute marketing plans focusing on 6 key countries in Europe.
- Manage key stakeholders across several business lines and geographies, working in a matrix environment.
- Execute all client events to support the business, and track KPIs.
- Develop and implement multi-channel marketing campaigns to engage with different audiences.
- Comply with HSBC processes and procedures, taking into account local regulatory and compliance restrictions.
Leadership & Teamwork:
- Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered by all areas of the business.
- Drive introduction and adaptation of HSBC Group best practices.
- Liaise with marketing across EMEA, sharing best practice, common standards and approaches.
Operational Effectiveness & Control:
- Follow marketing financial process, procedures and manage the Marketing budget allocated.
- All agreed marketing campaign plans are developed, delivered, and measured in line with the agreed processes and governance framework.
- Responsibility for ensuring all marketing activities are measured, evaluated and reported, post implementation, ie post-event analysis report.
- Responsible for proactively identifying risks and providing recommendations on mitigating actions in the event of the internal and external developments changes in business strategy, revised segmentation, competitor activity, emerging channel development, changes in legislation etc.
Impact on the Business:
- Planning and execution of marketing events and campaigns in Europe.
- Compliance with HSBC processes and procedures, taking into account local regulatory and compliance restrictions.
- Alignment with key stakeholders
- Reporting, KPIs, budget.
Requirements:
- Minimum 5-7 years broad based marketing experience, ideally within the financial industry, with strong event management experience across Switzerland and/or Europe.
- A range of project management experience within Marketing marketing campaigns, sponsorships, branding.
- Proven ability to work in a matrix environment with multiple stakeholders.
- Strong understanding of the private banking industry, its regulations, and cross-border rules.
- Fluency in English.
- Proven ability to work on multi-function projects, and excellent organizational skills.
- Due to immigration restrictions in Switzerland we will only be able to consider applications from Swiss or EU citizens or from candidates holding a valid Swiss work permit.
