Digital Brand Strategist for E-Mobility Leader

Vor 5 Tagen

Oberwangen BE, Schweiz myStromer AG Vollzeit

**Job Summary:**

We are seeking a highly skilled Digital Brand Strategist to join our team at myStromer AG, a leading e-mobility company. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital brand strategies that drive engagement, awareness, and sales.

**About the Role:**

  • Develop and implement integrated digital communication plans that align with Stromer's brand vision and messaging.
  • Lead the creation of compelling content, including press releases, blog posts, social media updates, and product messaging that highlight Stromer's innovative products.
  • BUILD AND MAINTAIN STRONG RELATIONSHIPS WITH JOURNALISTS, INFLUENCERS, AND KEY INDUSTRY STAKEHOLDERS TO INCREASE BRAND VISIBILITY AND MANAGE PRESS INQUIRIES EFFECTIVELY.
  • Oversee the allocation and management of media test bikes for journalists and influencers, coordinating logistics, ensuring timely delivery, and tracking feedback and coverage.
  • Manage and lead all external PR agencies, ensuring alignment with Stromer's brand strategy, overseeing the execution of campaigns, and driving media coverage to enhance brand reputation.
  • Create an exciting and engaging internal communication strategy to ensure consistent internal messaging and effective collaboration across teams.
  • Develop and implement crisis communication strategies to protect and enhance the brand's reputation during challenging situations.
  • Prepare and submit applications for relevant industry awards, managing all aspects of the process, from logistics to communication. Ensure follow-up communication after wins to maximize exposure and reinforce Stromer's brand leadership.
  • Monitor and analyze communication efforts, measuring their effectiveness and suggesting improvements to optimize reach and impact.

**Requirements:**

  • 5+ years of professional experience in communication, public relations, and marketing, ideally within the consumer goods, lifestyle, automotive, or e-mobility sectors. Experience in managing high-end brands is a plus.
  • Experience in leading communication strategies and campaigns, securing media coverage, managing press relationships, and executing social media and digital marketing initiatives. A history of successfully managing external PR agencies is highly desirable.
  • Familiarity with the e-bike or cycling industry, or a strong personal interest in sustainable transportation, is preferred. A general understanding of the market dynamics, trends, and influencers in the mobility and tech space would be beneficial.
  • Exceptional writing skills with the ability to create compelling content for various formats, including press releases, blog posts, social media, and marketing materials. Ability to craft engaging stories that align with Stromer's premium brand image.
  • Demonstrated experience building and maintaining relationships with journalists, media outlets, and influencers. Strong media pitching and press release writing skills. Ability to leverage media relationships to maximize brand exposure.
  • Strong organizational and project management skills, with the ability to handle multiple priorities, deadlines, and cross-functional collaborations simultaneously. Experience in managing large-scale events, product launches, and trade show participation is a plus.
  • A blend of creative thinking and strategic planning. You should be able to think outside the box, while also understanding the importance of aligning communication efforts with business objectives and brand positioning.
  • Fluency in German and English is essential. Proficiency in additional languages (French, Dutch, etc.) is a plus.

**What We Offer:**

  • **Competitive Salary:** CHF 80,000 - CHF 110,000 per year, depending on experience.
  • An exciting and varied role in a dynamic, future-oriented, and internationally active company with a clear growth strategy.
  • A motivated team and a family atmosphere, a high degree of creative freedom, and fast decision-making processes.
  • A corporate culture based on personal responsibility and initiative.
  • Modern and attractive employment conditions; flexible working options such as home office; discounts on the purchase of Stromer/Desiknio bikes.

**How to Apply:**

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