Marketing Director EMEA

We are seeking a highly experienced Marketing Director to lead our Channel and Country Marketing function for Europe, Middle East and Africa. The ideal candidate will have a strong background in Marketing and Business leadership, managing a large group of Marketers, and influencing a broad spectrum of internal and external stakeholders.

• Lead EMEA's Marketing Organization: Work closely with the regional management team and global marketing organization to define and execute the regional operating plan.
• Develop and Execute Regional Strategy: Lead the company's strategic initiatives in the region, including market sensing and analysis, clinical education strategy and execution, development of regional product portfolio needs and regional life cycle management, regionalization of the global branding strategy, and development and execution of the regional strategy.
• Strengthen Customer Relationships: Strengthen customer relationships, reputation, and impact of Align Technology in the Orthodontic and Dental Community.
• Provide Strategic Judgment and Budgetary Direction: Provide sound strategic judgment and budgetary direction in the areas of clinical education, demand creation, lead conversion, research, building relationships, leading & motivating performance across a range of cross-organizational initiatives.
• Build New Capabilities: Build new capabilities to support marketing initiatives in key markets, including overseeing preparation, implementation, execution of product launches, review marketing and promotional programs, effective product positioning in accordance with global strategic objectives, and localization of consumer demand and conversion initiatives.
• Define and Deliver Regional Consumer Strategy: Define and deliver regional consumer strategy (media, digital, PR) and increase patient conversion (patient journey, doc locator,..)
• Collaborate with Global Portfolio Team: Work closely with global portfolio team to help define the short and long-term product and service needs of our customers. Ensure regional needs are fully communicated and understood by global teams.
• Build and Maintain Strong Collaborative Internal Relationships: Build and maintain strong collaborative internal relationships across key cross-functional business units, including Sales, iTero and global marketing.

• 15+ Years of Experience in Marketing: 15+ years of experience in Marketing, in role of progressively increasing responsibility and influence, preferably across Europe and other global markets.
• Proven Experience Leading Large Marketing Teams: Proven experience leading large marketing teams in a B2B company. Experience in Medical devices and in B2C (consumer companies) a plus.
• Robust Experience Leading Across Cross-Functional and/or Cross-Cultural Environments: Robust experience leading across cross-functional and/or cross-cultural environments.
• Excellent Experience and Proficiency in Brand Strategy, Customer Experience, Marketing and Communication Planning, Insights and Business Analysis, Innovation and Product Management: Excellent experience and proficiency in Brand Strategy, Customer experience, Marketing and Communication planning, Insights and Business analysis, Innovation and Product management. Consumer experience is a plus.
• In-Depth Understanding of Digital Marketing: In-depth understanding of digital marketing, including search, social media, CRM and digital nurturing and web analytics.
• Strong Leadership Skills: Strong leadership skills with experience managing cross functional teams and driving results in a fast-paced environment. Excellent analytical and communication skills with ability to engage and influence stakeholders at all levels.
• Level of Education: University degree, preferably in marketing, economics or business; MBA a plus.
• Language Skills: English Native level, other European languages (German, Italian, Spanish, French) highly beneficial.