Senior Marketing Manager
Vor 7 Tagen
About the Role:
We are seeking a highly skilled Senior Marketing Manager to lead our Partnering Business marketing efforts.
About the Team:
You will be part of our dynamic Marketing team, working closely with the Head of Partnering Business and executive team to drive growth and success.
Key Responsibilities:
- Develop and execute strategic marketing plans to position Tecan's Partnering Business for profitable growth.
- Collaborate with sales teams to develop and manage key account strategies, ensuring follow-up and lead tracking.
- Define and manage marketing communications requirements, including product launches, sales training, competitive analysis, and marketing strategy.
- Work closely with Global Marketing to ensure the Tecan brand accurately reflects OEM services.
- Develop and manage the Partnering Business marketing and product management budget, ensuring alignment with strategic goals.
- Develop and track metrics and success criteria for all marketing programs and activities.
About You:
We're looking for a marketing professional with:
- 10 years of experience in a senior-level marketing function within the Healthcare industry.
- Experience in strategic planning and execution, change management, and structuring in licensing.
- Experience in planning marketing strategies, advertising campaigns, and public relations efforts.
- Experience in selling OEM solutions (hardware, consumables, reagents, service).
- Strong interpersonal skills and the ability to motivate teams.
- An entrepreneurial mindset with a focus on value propositions.
- Fluency in English; German is an asset.
About Tecan:
Tecan is a global leader in life science and in vitro diagnostics, providing innovative solutions for the life science research and diagnostics industries.
Join our team and contribute to making a difference in the world of tomorrow.
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